Why ‘Ye Ye’ Never Happened: The Real Kanye West Name Mix-Up

Oh great, another chapter in the ongoing saga of “Which Name Is He Using Now?”—because apparently one legally recognized alias isn’t dramatic enough for a global superstar. It all kicked off when public filings listed the “Gold Digger” rapper as Ye Ye, creating a headline frenzy and collective eyebrow-raising across the internet. His spokesperson was quick to extinguish the rumor, assuring US Weekly on June 16 that “there is no ‘Ye Ye,’” blaming a quirky online form that demanded entries in both first and last name fields. The form’s insistence on a last name turned Ye into Ye Ye by default, which is about as flattering as finding out your contact lens was upside-down all day.
The paperwork in question was submitted by Kanye’s chief financial officer, Hussain Lalani, to the California Secretary of State on filings tied to Yeezy Apparel, Yeezy Record Label and Ox Paha Inc. Those documents, obtained by E! News on June 10, named “Ye Ye” as the official manager or member of each entity. If you’ve ever had your computer auto-fill the wrong thing, imagine the chaos when your brand is worth billions—instant comedy gold, minus the gold.
West’s pivot from Kanye to Ye actually dates back nearly four years. He famously told radio host Big Boy in 2018 that Ye is the most common word in the Bible, meaning “you,” so the name shift was his attempt to be “us,” warts and all. The rapper even titled his eighth studio album Ye to match the cosmic energy he claimed was guiding him. Because nothing says spiritual insight like shortening your name and expecting world peace.
Despite that legal update, West continued posting on X under @kanyewest—perhaps out of stubborn nostalgia or just good old habit—until May 31, when he declared via tweet, “Ima finally stop using the @kanyewest twitter cause my name is Ye. Gonna start a ye account and it is what it is.” At that point the name shuffle probably felt like rearranging deck chairs on a yacht.
Kanye’s identity shuffle isn’t unique in Tinseltown. Sterling K. Brown once ditched his middle name Kelby in his teens to carve out his own legacy after losing his dad. The Lawrence brothers—Andrew, Matthew and Joey—opted for a stage surname that wasn’t Mignogna after an agent deemed it unmarketable. Kat Dennings transformed from Katherine Litwack at age nine, borrowing inspiration from a ’90s movie character and a family friend’s surname. Even Cher discovered decades into her fame that her legal first name was Cherilyn, not Cher, revealing that sometimes your birth certificate is the ultimate plot twist.
So there you have it—a name-change fiasco that proves even billionaire icons can trip over simple web forms. Tune in next time for more proof that celebrity life is just one long paperwork blooper reel.
Sources: Celebrity Storm and E! News
US Weekly
Big Boy Radio interview (2018)
California Secretary of State filings
Attribution: Creative Commons Licensed