Why Olivia Culpo and Madison LeCroy Can’t Stop Talking About This Sunscreen Brand
Hi, I’m Jaden Patel, and if you’ve ever wondered what sunscreen is so good it’s earned a cult following among celebrities who spend half their lives outdoors, squinting into the sun for Instagram, you’re in the right place. Today, we’re diving into the world of Supergoop!—a brand that has somehow convinced a long list of celebrities, from Olivia Culpo to Madison LeCroy, that sunscreen can be fun, wearable, and even makeup-friendly. Yes, sunscreen. That thing you forgot to apply before getting sunburned at Coachella.
Let’s start with the basics. Supergoop! is not your average SPF brand. It’s the kind of sunscreen that doesn’t just protect your skin—it also claims to enhance your glow, control oil, and maybe even write your next skincare routine for you. Olivia Culpo, former Miss Universe and current skincare evangelist, swears by the brand’s Powder Sunscreen. She calls it a “two-for-one product,” which sounds like something a skincare influencer would say while holding a jade roller and a smoothie. She uses it post-makeup application, reapplying throughout the day like she’s dusting glitter on a very expensive craft project.
Madison LeCroy, known for her time on Real Housewives of Beverly Hills and her ability to look effortlessly sun-kissed while on a boat all day, also sings the brand’s praises. She loves the powder formula because it “takes that shine away” and keeps her looking like she still has makeup on, even after sweating through a yacht-based photoshoot. Because nothing says glamour like sweating in designer linen.
But wait—there’s more! Supergoop! has a whole lineup of products that cater to every skin type and makeup routine imaginable. There’s the Glow Stick for those who want to glow like they’ve just returned from a spa day. The Unseen Sunscreen, which sounds like a James Bond gadget but is actually a transparent, lightweight formula that blends into every skin tone. And for those who want to protect their lips while looking like they’ve just bitten into a peach at a farmer’s market, there’s the glossy SPF lip balm. It comes in three flavors, which is just enough to make you feel like you’re treating yourself, even though you’re just applying sunscreen.
Even Olympic legend Lindsey Vonn and Dancing with the Stars pro Emma Slater have joined the SPF squad. Because if you’re pirouetting under stadium lights or skiing down a mountain at 60 mph, you apparently still need to worry about UV damage. Who knew?
Supergoop! also offers an SPF quiz, which promises to find your “SPF soulmate” in nine questions or less. If that doesn’t scream millennial marketing genius, I don’t know what does. It’s like Tinder, but for sunscreen. Swipe right if you want hydration and UV protection.
And if you’re thinking, “This all sounds great, but sunscreen is expensive,” you’re not wrong. Supergoop! products don’t go on sale often, but they do offer an Auto-Replenish program that gives you 10% off and free shipping on every delivery. Plus, the SPF Squad rewards program lets you earn points on every order, which you can redeem for discounts or full-sized products. Because nothing says luxury like earning loyalty points on something you have to apply every two hours.
So, whether you’re a makeup-layering queen, a skincare minimalist, or someone who just wants to avoid skin cancer while maintaining a glow that screams “I just got back from a wellness retreat,” Supergoop! has something for you. And if Olivia Culpo and Madison LeCroy are using it, well, maybe there’s something to this whole sunscreen-as-lifestyle thing after all.
Well, there you have it. Humanity at its finest—protecting their skin while looking fabulous. Next time you’re sweating through your foundation at brunch, just remember: there’s a powder for that.
Sources: Celebrity Storm and E! Online
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