Why Kourtney Kardashian’s Crumbl Cake Backlash Is Overcooked
Hold onto your whisk: Kourtney Kardashian’s flourless chocolate cake with Crumbl is out, and keyboard critics are sharpening their knives. The Poosh founder’s latest confection dropped in early April, promising a pillowy, gluten‑free slice that ditches flour but cranks up decadence. Yet as soon as the pale pink boxes hit shelves, social media detectives went wild—mocking the texture, griping about the $8 price tag, and quipping “I want to know if she even likes it.” But before you join the snack‑shaming squad, let’s break down why these Internet hot takes are half‑baked.
Crumbl’s official Instagram teased the collab on April 3, calling the cake “moist, fudgy, and totally flourless.” True to form, the confection is dense, with a ganache‑style top and almond‑powered interior. It’s not pitched as a diet hack or keto miracle—so when TikTokers compared it to sawdust or Amazonian mud, they were barking up the wrong bakery. As People Magazine noted on April 5, buyers who read the label praised its rich chocolate punch, claiming it rivaled gourmet pâtisseries in texture and taste.
Of course, the Internet can’t resist a good dunk. Threads on Twitter and Reddit lit up with complaints that the cake “crumbles more than it fills your mouth,” or that the frosting ratio felt “off‑balance.” A viral TikTok from April 7 (now at 1.2 million views) shows a skeptic’s first bite, complete with stunned silence and a shrug. But here’s the kicker: Crumbl’s site proudly displays allergen info and flavor profile, spelling out the flourless angle. Yet critics act surprised, as if the term “flourless” were a cheeky marketing ploy rather than a literal description.
Even celebrity‑cake skeptics like Chrissy Teigen chimed in (via an April 6 Instagram Story), confessing she’d never tried the collab but was curious. Meanwhile, Poosh followers flooded the comments with starred reviews, calling it “the best gluten‑free treat” and “worth every penny.” As The Daily Meal reported, select Crumbl shops have already sold out their abbreviated batch, proving demand trumps backlash.
So yes, there’s drama in Dessertville—keyboard warriors versus cake enthusiasts, and Kourtney’s name slapped on each side. But if you actually glance at the product details, the so‑called scandal melts away. Flourless cake = fudgy texture. Pricey slice = premium ingredients. Keyboard critics = page views. End of story.
And there you have it—another Internet uproar that rises and falls faster than a soufflé. Keep your forks ready; who knows what sweet disaster comes next?
Sources: Celebrity Storm and BuzzFeed, People Magazine, The Daily Meal, Crumbl Cookies official Instagram
Attribution: Creative Commons Licensed
