Why Benny Blanco Spritzes Selena Gomez’s Rare Beauty Perfume When She’s Away
Benny Blanco admitted on TikTok that he spritzes himself with Selena Gomez’s Rare Beauty perfume whenever she’s out of town.
I’m Quinn Parker, your over-caffeinated aunt who can’t sit still after my fourth espresso – brace yourself because this is going to be a whirlwind!
In a recent TikTok clip posted in early August 2025, veteran hitmaker Benny Blanco leaned into full-on romance mode by confessing that he douses himself in Rare Beauty scent whenever Selena Gomez is on the road. The camera rolls as Benny, lounging in his Los Angeles studio, jokes that catching a whiff of that signature fragrance instantly teleports him back to Selena’s side.
Selena famously asked her fiancé what memories the perfume stirs, and Benny’s candid answer left her playfully red-faced. He quipped that the aroma reminds him of “home,” causing Gomez to call the comment cheesy, even as her smile gave the game away. Fans watching the TikTok have piled into the comments, with many cheering that Gomez appeared genuinely touched by the playful sentiment.
Their love story reads like a rom-com script. Blanco and Gomez quietly started dating in July 2023 after collaborating on studio sessions, with insiders telling TMZ that their creative chemistry soon spilled into real-life sparks. Fast-forward to December 2024, and Blanco surprised Selena with an intimate engagement proposal, complete with a custom Rare Beauty-inspired ring design that insiders say featured rose-gold accents matching the perfume packaging.
This fragrance moment marks the first time Blanco has openly shared a personal connection to Gomez’s beauty empire. Rare Beauty launched its first limited-edition scent last summer, selling out within hours and earning rave reviews for its blend of cherry blossom and vanilla musk. Now, it’s doing double duty as a romantic keepsake and an official part of the couple’s long-distance toolkit.
Social media has been buzzing since the video dropped. Some fans are speculating whether Gomez and Blanco might reveal a dual-branded “couple’s edition” scent next—and if so, what the next notes would be. Will they give us “Jet-Delay Jasmine” for airport reunions? Only time will tell.
Between studio work and tour schedules, the pair have mastered the art of staying connected with little reminders like a bottle of perfume. Industry insiders say this is a savvy move for both brand and relationship, merging romance with marketing in a way that feels authentic to their story.
Okay, I need to calm down after that roller-coaster confession! Keep your eyes peeled for more sweet updates and maybe a fragrance drop announcement shortly.
Sources: Celebrity Storm and TMZ, TikTok
Attribution: Earl Gibson III/GG2025 (Creative Commons)
