Ulta’s 21 Days of Beauty Sale Offers 50% Off Drunk Elephant, Olaplex, and More
Let’s file this under “Why are we like this?” Just when you thought the world couldn’t get any more absurd, Ulta drops its 21 Days of Beauty Sale — a consumerist fever dream that somehow feels both necessary and completely ridiculous. It’s 2025, and we’re still pretending that slapping a 50% off sticker on a $90 bottle of hair serum is a solution to society’s crumbling infrastructure. But sure, why not.
Ulta’s annual Labor Day event — which runs through September 18 — is here, and with it comes the promise of “deals” so good you’ll forget your student loans exist. Today only, you can snag Drunk Elephant, Olaplex, IT Cosmetics, and more at half price. Because nothing says “self-care” like going into debt for skincare.
Let’s start with the obvious: yes, the Drunk Elephant Bronzing Drops are 50% off. And yes, someone somewhere is going to buy them and claim they’re the only reason they don’t look like a ghost. One reviewer even said they “mix with face lotion for a natural look,” which is a sentence I never thought I’d type, but here we are.
Then there’s Olaplex, the haircare messiah that promises to reverse damage like it’s some kind of biblical miracle. At half price, people are losing their minds. One shopper raved, “My hair has never looked this good, not even before I bleached it.” Which is both a glowing review and a tragic commentary on modern beauty standards.
IT Cosmetics CC Cream is also on sale, and of course it’s “full coverage.” Because apparently, the goal is to cover up every imperfection — including the emotional toll of living in 2025. One reviewer proudly stated it covers their post-radiation redness from basal cell carcinoma. A product that literally hides your trauma? Sounds about right.
And because we clearly haven’t learned our lesson with fragrance, Marc Jacobs’ Daisy Love perfume is also discounted. A “sweeter” version of an already saccharine scent? Bold move in a world that desperately needs fewer synthetic smells and more oxygen.
Meanwhile, the Tula cleanser — a product that has somehow survived three years of customer loyalty — is still going strong. Because apparently, acne is the one thing we can count on in life besides death and taxes.
For those who’ve been dermaplaning with disposable blades like a primitive human, Ulta is offering a powered alternative. Because nothing says progress like replacing a $5 razor with a $150 gadget that does the same thing slightly faster. Efficiency at its finest.
And finally, the Peter Thomas Roth Instant FIRMx Eye Tightener is back in stock. Because we all know aging gracefully is a myth, and the only way to survive 2025 is to look perpetually surprised.
So yes, the sale is real. And yes, people will buy into it. Because at this point, what else are we supposed to do? The world is on fire, but at least our pores look smaller.
Anyway, can’t wait to see how this gets worse.
Sources: Celebrity Storm and E! Online
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