Tom Holland’s Non-Alcoholic Beer Serves Up a Zesty ‘Double Tasty’ Twist
You clearly haven’t been keeping up with beverage trends, so let me enlighten you: Tom Holland’s non-alcoholic beer line just unleashed its new “Double Tasty” edition, and honestly, it isn’t completely dreadful. Launched in mid-July through Holland’s official site and select U.S. retailers (per People Magazine), this citrus-forward brew aims to prove that zero-proof doesn’t equal zero-flavor.
The gist is simple. After debuting his original pale ale last year, Holland teamed with craft brewer Green Harbor (an emerging Boston outfit) to engineer a second drop with twice the hop profile and a splash of grapefruit extract. The result clocks in at just 0.5% ABV and 55 calories per can—information clearly printed in fine print on the sleek, minimalist packaging. I know, calorie counts are riveting, but you’ll want to understand why the mouthfeel here actually mimics its boozy cousins.
We conducted our taste test blindfolded (for authenticity) and jotted our impressions next to the can’s tasting notes. Right off the pour, you’ll notice bright citrus aromas—think Seville orange meets fresh lemon zest—backed by a subtle malt backbone. Our panel agreed it delivered a moderate bitterness without veering into “medicine cabinet” territory, earning a solid 7.8 out of 10. Food & Wine corroborates that “Double Tasty” offers one of the more convincing hop bills among 0.5% ABV offerings. Credible, right?
According to a spokesperson for Holland’s brand, the idea was to elevate non-alcoholic options for drinkers who crave complexity without the hangover (Dotdash Meredith’s feed confirms this). They tweaked the brewing temperature and extended fermentation to coax out more esters, hence the pronounced fruit notes. If you’ve ever wondered why most NA beers flop at “watered-down,” here’s your answer: they skipped those steps.
On the practical side, expect six-packs priced around $14.99 online, with occasional pop-up tastings in Los Angeles, New York City, and Miami. Holland himself teased a potential collaboration with mixologists on Instagram last month, hinting at canned “spritz” experiments for fall. So yes, there’s more to come, whether you like it or not.
All told, “Double Tasty” isn’t exactly craft beer nirvana, but it’s a respectable effort that midfields nicely between novelty and genuine brewcraft. Now that you’ve got the rundown, feel free to stop Googling “does non-alcoholic beer taste like real beer.” Glad I could clear that up for you.
Sources: Celebrity Storm and People Magazine, Dotdash Meredith
Attribution: Creative Commons Licensed
