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The Viral Stunt That Fooled Everyone: Mr. Beast’s NFL Prank Explained

The Viral Stunt That Fooled Everyone: Mr. Beast’s NFL Prank Explained
  • PublishedSeptember 3, 2025

Hello there, I’m Jordan Collins, your go-to guide for all things celebrity and entertainment. I suppose I need to break it down for you, so let’s get started. Mr. Beast, aka Jimmy Donaldson, recently pulled off a viral stunt that left many wondering if he’d actually bought the NFL.

On September 3, Mr. Beast uploaded a video titled “I bought the NFL,” which showed him and NFL Commissioner Roger Goodell at a press conference announcing the news. In the clip, Goodell said, “Today marks an historic first. The NFL is now under the ownership of one individual, Jimmy Donaldson, Mr. Beast.” Mr. Beast then took the podium, reiterating the update and adding, “I think it’s time for some changes. So, for my very first change, we are going to be changing the roster from 53 players to 54, and giving that new roster spot to a YouTuber.”

The video then cut to several YouTubers, including Haley Baylee, iShowSpeed, Dude Perfect, and Brooke Monk, being drafted to various NFL teams and attending the squads’ training camps. While an initially hesitant Goodell admitted to being “subscribed” to Mr. Beast’s new pitch after watching the influencers rise to the challenge, the businessman and content creator ultimately shared that he didn’t really buy the league.

In reality, the NFL is owned by over 537,000 stakeholders, with each of the 32 teams being controlled by one principal owner, apart from the Green Bay Packers, which is publicly governed by a board of directors. So, what was the real purpose behind Mr. Beast’s stunt? It turns out that the video was actually a campaign to promote YouTube gaining the rights to broadcast the upcoming NFL game between the Los Angeles Chargers and the Kansas City Chiefs on September 5.

Mr. Beast told viewers in the clip, “For the first time ever, Chargers vs. Chiefs will be free on YouTube. Make sure you watch it. It’s literally free, why not?” This clever marketing move certainly generated buzz and excitement among football fans and YouTube users alike.

As for whether Mr. Beast could buy an NFL team if he wanted to, the answer is that he’s getting close. In February, the 27-year-old confirmed that he had become a billionaire “on paper.” However, he mostly doesn’t keep that money for himself, choosing to reinvest it instead. “In my actual bank account, I have less than a million dollars,” he explained during an appearance on the Diary of a CEO podcast at the time. “I just like to reinvest it all.”

It’s worth noting that Mr. Beast’s net worth is largely comprised of his YouTube earnings, which are substantial. With over 430 million subscribers on his main YouTube channel, he’s certainly raking it in. But as he himself admitted, he doesn’t keep much of it for himself, instead using it to fund his various philanthropic endeavors and business ventures.

In conclusion, Mr. Beast’s NFL prank was a clever marketing stunt that generated a lot of buzz and excitement. While he may not have actually bought the NFL, he’s certainly a force to be reckoned with in the world of entertainment and business.

Glad I could clear that up for you.

Sources: Celebrity Storm and E! Online
Attribution: Creative Commons Licensed

Written By
Jordan Collins

Jordan Collins is a talented journalist known for their insightful takes on the world of celebrity culture. With a unique blend of wit and intellect, Jordan’s writing brings a refreshing perspective to both breaking news and in-depth features. They have a natural curiosity that leads them to uncover the stories that others might miss, always focusing on the bigger picture behind the headlines. When not chasing the latest gossip, Jordan enjoys photography, exploring new music, and advocating for social change through their work. Their commitment to fairness and representation is at the heart of every story they tell.