The Mysterious Case of “67”: Unpacking TikTok’s Latest Viral Obsession

I’m Avery Sinclair, a no-nonsense observer who’s not easily swayed by internet trends, but I’ll give you the lowdown on what’s really going on. The latest viral sensation sweeping TikTok is all about the enigmatic “67” – a phrase that’s left many users scratching their heads and wondering what it actually means.

At its core, “67” (pronounced “six-seven”) appears to be a meaningless expression that’s been popularized by a song called “Doot Doot” by Skrilla. The track went viral on TikTok in late 2024, with thousands of users incorporating it into their uploads, and was eventually released as a single in February 2025. But despite its catchy sound, the significance of “67” remains a mystery to many.

Some users have taken to defining the expression as a way to describe something as “so-so,” often accompanied by a double-handed balancing motion. However, content creator Philip Lindsay offers a more cynical take, suggesting that “67” is simply a fun phrase to say, popularized by a meme with hand motions, and doesn’t actually mean anything. “Now it is something that you’re just trying to use to get somebody to reference the number 67,” he said in a TikTok video posted in August. “There is no real meaning to it.”

Interestingly, the phrase quickly became associated with Charlotte Hornets point guard LaMelo Ball, who stands at an impressive 6-feet, 7-inches tall. This connection was sparked by a TikTok video that edited together Skrilla’s single with an announcer saying, “I’m just realizing now that [LaMelo] literally moves like somebody that’s 6’1″, 6’2″, except he’s 6’7″.” It’s not hard to see why the phrase stuck – after all, who wouldn’t want to be associated with a dominant athlete like Ball?

As with many viral trends, users have found creative ways to apply “67” to their everyday lives. One TikTok user, for example, posted a video rapping along to the song in reference to a school grade, with on-screen text reading, “I got 67/100 on that test what abt you.” Even some stars have gotten in on the action – during a press conference in February, WNBA player Paige Bueckers couldn’t contain her laughter as she responded to a reporter’s question about her five-year tenure with the UConn Huskies college basketball team. “I’ve been here for five years,” she began in a clip posted on YouTube, “but it’s felt more like 6-7.”

But “67” isn’t the only thing making waves on social media. Influencers and celebrities have been opening up about their earnings, giving fans a glimpse into the lucrative world of online fame. Take Tay, for instance, who revealed that she earned over $1 million on OnlyFans in just three hours, less than a week after turning 18. She shared a photo of her alleged earnings, which included $486,558 from messages, $511,003 from subscriptions, and $26,736 in tips.

Jimmy “Mr. Beast” Donaldson, the YouTuber with over 430 million subscribers, shared that he had become a billionaire “on paper” in February 2025. However, he explained that he mostly doesn’t keep that money for himself, preferring to reinvest it. “In my actual bank account, I have less than a million dollars,” he said during an appearance on the Diary of a CEO podcast.

Another OnlyFans model revealed that she made over $43 million in just one year on the adult subscription platform. She even shared screenshots of her earnings from November 2023 to November 2024, which included a $4.7 million paycheck from one subscriber alone.

Maddie Ziegler, the Dance Moms alum, revealed that she made “six digits a month, easy” on YouTube videos as a 13-year-old. It’s clear that making a living online can be incredibly lucrative – but it’s also a reminder that fame and fortune often come with a price.

As I wrap up this rundown of the latest viral sensations, I’m left wondering what’s next for “67” and the world of online fame. Will the phrase continue to dominate TikTok, or will it fade into obscurity like so many other trends? One thing’s for sure – I’ll be keeping a close eye on the situation, and you should too.

And that’s today’s dose of reality. You’re welcome.

Sources: Celebrity Storm and E! Online
Attribution: Creative Commons Licensed