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Tarte and Tana Mongeau’s Lip Kit Collab Brings Back 2016 Nostalgia

Tarte and Tana Mongeau’s Lip Kit Collab Brings Back 2016 Nostalgia
  • PublishedSeptember 4, 2025

I’m Jaden Patel, and I’ll be guiding you through the latest celebrity news with a dash of humor and a pinch of sarcasm. In a world where collaborations are the norm, Tarte’s latest partnership with Tana Mongeau is a blast from the past. The Tarte X Tana Mongeau Lip Kit Collab is giving 2016 nostalgia, and we’re not mad about it.

Tana Mongeau, a YouTube personality known for her outspoken and unapologetic content, has teamed up with Tarte to create two limited-edition lip kits. The collaboration, which includes a lip liner and a maracuja lip product, comes in two shades that Tana describes as her “everyday” lip colors. For those who may not be familiar, Tana Mongeau rose to fame on YouTube, where she shared her life, thoughts, and experiences with her audience. Her raw and unfiltered approach to content creation quickly gained her a massive following.

Tana’s relationship with Tarte dates back to her early days on YouTube, where she frequently featured Tarte products in her videos. She even attended a Tarte trip, which she describes as an “infamous” experience. Tarte founder Maureen Anacker knew that Tana’s attitude and personality would be a perfect fit for the brand. “At Tarte, we’re all about breaking beauty and boundaries and having a blast while doing it, and nobody embodies that more than Tana,” said Maureen.

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The lip kits, which are available for $27, include a caramel-scented melt mask that hydrates lips and adds a glassy shine. The creamy lip liner defines the pout, and the maracuja plumping gloss provides a sheer shine or an opaque look, depending on the application. Tana raves about the maracuja formula, saying it’s “truly unmatched” and that it’s the only product that can withstand her busy lifestyle. “I apply this combo in the morning, eat pickles, kiss my boyfriend, and wipe my face like an iPad kid all day. It’s still on when I’m taking off my makeup at night. Tarte doesn’t play,” she said.

Tana’s enthusiasm for the product is evident, and she’s already planning to wear it on her wedding day. “It’s the only thing that will withstand the way we’ll be making out at the altar. And I have to look fabulous with no facetune! Honestly, I’ll be demanding that my bridesmaids wear it as well,” she joked. The lip kit collaboration is a significant partnership for Tana, who has recently entered what she describes as her “brand safe-ish era.” This new chapter in her life includes a wholesome relationship and a popular podcast.

The limited-edition lip kits are a value of $65, but customers can get them for $27. The first 25,000 orders will also receive a free phone sticker that holds maracuja lip products for on-the-go touchups. For those interested in exploring more Tarte products, YouTuber Aspyn Ovard’s eye and cheek palette, created in collaboration with Tarte, is also available.

In addition to her lip kit collaboration, Tana has been working on new content, including an updated version of her iconic video “How to Cake Your Face Like a Pro.” The new video features her lip kit and will be available soon. With her newfound focus on brand safety and her expanding product line, Tana Mongeau is proving that she’s still a force to be reckoned with in the beauty and entertainment industries.

As we wrap up this article, it’s clear that Tana Mongeau’s collaboration with Tarte is a match made in heaven. Whether you’re a fan of Tana’s outspoken personality or Tarte’s high-quality products, this lip kit collab is definitely worth checking out.

And that’s a wrap.

Sources: Celebrity Storm and E! Online
Attribution: Creative Commons Licensed

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Attribution: Creative Commons Licensed
Written By
Jaden Patel

Jaden Patel is a vibrant journalist with a knack for mixing curiosity with a bold, fresh perspective. Known for their ability to dive deep into the latest celebrity drama while keeping it real, Jaden brings both thoughtfulness and humor to their work. They’ve become a go-to for breaking down the latest trends and keeping readers engaged with their sharp commentary. When they’re not tracking the latest scoop, Jaden loves to travel, experiment with photography, and write about culture through an inclusive lens, always championing diverse voices in the media.