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Sydney Sweeney Brushes Off American Eagle Ad Backlash Ahead of TIFF

Sydney Sweeney Brushes Off American Eagle Ad Backlash Ahead of TIFF
  • PublishedSeptember 4, 2025

I’m Sage Matthews, a seasoned observer of the celebrity scene, and I’ve got the latest scoop on Sydney Sweeney’s response to the American Eagle ad controversy. As I sit here at 2 AM, shaking my head and muttering, “Of course this happened,” I’m reminded that in the world of Hollywood, a single misstep can spark a firestorm. And for Sydney Sweeney, that misstep was her recent American Eagle ad, which has been making waves and sparking heated debates.

Sydney Sweeney, the 27-year-old star of HBO’s “Euphoria,” has made it clear that she won’t let the backlash from her American Eagle ad overshadow her latest work. With her biopic, “Christy,” set to make its world debut at the Toronto International Film Festival (TIFF) this weekend, Sweeney is shifting the focus away from the controversy and onto her upcoming film. In a preview interview with Vanity Fair, Sweeney stated, “I am there to support my movie and the people involved in making it, and I’m not there to talk about jeans.” This bold move comes after American Eagle released its “Sydney Sweeney Has Great Jeans” campaign in July, which sparked a heated debate about society’s beauty standards.

The ad, which featured Sweeney talking about her jeans, was criticized for its play on words, with many accusing the brand of using a hint of eugenics. Despite the backlash, American Eagle stood by its campaign, stating that it was “about the jeans” and that “great jeans look good on everyone.” The controversy, however, seems to have done little to harm the brand, with American Eagle’s stock soaring nearly 30% higher on Thursday. Executives told Wall Street analysts that the campaign with Sweeney brought in record traffic and unprecedented new customers.

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As I read through the tea leaves, it’s clear that Sweeney is trying to move on from the controversy and focus on her craft. In an interview with The Wall Street Journal, she briefly touched on online fodder following the ad’s release, stating, “I think it’s important to have a finger on the pulse of what people are saying, because everything is a conversation with the audience.” But with her latest film, “Christy,” which tells the story of boxing champion Christy Martin, Sweeney is poised to take center stage and show the world what she’s really about.

The film, which will make its world debut at TIFF, is a biopic that explores the life of Christy Martin, a pioneering female boxer who rose to fame in the 1990s. With Sweeney set to play the lead role, it’s clear that she’s looking to make a statement and prove her acting chops. And with the controversy surrounding her American Eagle ad still fresh in the minds of fans and critics alike, it’s clear that Sweeney has her work cut out for her.

As I wrap up this article, I’m left wondering what’s next for Sydney Sweeney. Will she be able to overcome the backlash and prove herself as a talented actress, or will the controversy surrounding her American Eagle ad continue to follow her? One thing’s for sure: I’ll be keeping a close eye on her next move.

Sources: Celebrity Storm and Vanity Fair, The Wall Street Journal, New York Post
Attribution: Creative Commons Licensed

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Attribution: Creative Commons Licensed
Written By
Sage Matthews

Sage Matthews is a creative journalist who brings a unique and thoughtful voice to the world of celebrity news. With a keen eye for trends and a deep appreciation for pop culture, Sage crafts stories that are both insightful and engaging. Known for their calm and collected demeanor, they have a way of bringing clarity to even the messiest celebrity scandals. Outside of writing, Sage is passionate about environmental sustainability, photography, and exploring new creative outlets. They use their platform to advocate for diversity, inclusivity, and meaningful change in the media landscape.