Serena Williams on Inner Beauty and Building WYN Beauty: Insights from a Tennis Icon
Okay, but like… when did Serena Williams become a beauty mogul? The tennis legend is stepping off the court and onto the beauty scene, celebrating a full year of her brand, WYN Beauty. In a recent exclusive chat, she shared some pretty deep thoughts about what beauty really means to her—spoiler alert: it’s all about that inner glow. Williams credited her parents for instilling confidence in her from a young age, saying, “I feel early on my parents always taught me that ‘you are beautiful’ and ‘you are gorgeous,’ and I kind of just always lived with that.” This isn’t just a feel-good quote; it’s a testament to how vital self-love is, especially when you’re under the scrutiny of the public eye.
Launching WYN Beauty wasn’t just a business move; it was a journey of self-discovery and resilience for Williams. She emphasized that entrepreneurship is all about persistence, a quality she honed through years of competitive sports. “It takes a lot of resilience,” she noted, adding that her athletic background gave her a strong foundation for navigating the ups and downs of brand-building. And honestly, if anyone can tackle challenges head-on, it’s Serena.
The pop-up event at Shopify in Los Angeles isn’t just about selling products; it’s about creating an experience. Attendees got the chance to match their skin tones with the 36 shades that WYN offers—because let’s face it, inclusivity in beauty is long overdue. Williams recalled her own struggles to find the right makeup, saying, “When I would travel to places 20 years ago before 40 shades of foundation existed, I had to be the biggest advocate for my makeup.” Her personal journey to create shades that cater to everyone is a refreshing take in an industry often criticized for its lack of diversity.
Now, if we’re talking favorites, Williams highlighted her own products, like the Nothing to See Concealer for those sleepless nights with kids and the Taking Shape Brow Shading Pencil, which features a spoolie for quick fixes. “I love my brows. They’re always untamed,” she quipped, giving us a glimpse into her beauty routine that balances elegance and effortless vibes.
As WYN Beauty gears up for its second year, Williams is keen on elevating her product line. She’s all about celebrating what makes each item special, and honestly, that’s the energy we need more of. So, as she continues to pave her way in the beauty world, we can’t help but root for her.
If this trends, don’t say I didn’t warn you.
Sources: Celebrity Storm and People Magazine
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