Selena Gomez’s Rare Beauty Teams Up With Tajín for a Spicy New Makeup Drop—Yes, Really
Kai Montgomery here, reluctantly breaking down the latest in celebrity beauty ventures because apparently, someone still thinks I care. And yet, here we are.
Oh sure, Selena Gomez’s makeup brand, Rare Beauty, has now officially gone full flavor town with a collaboration that sounds like it belongs in your pantry, not your makeup bag. That’s right—Rare Beauty just dropped a cheek and lip set inspired by none other than Tajín Clásico Seasoning and Tajín Chamoy Sauce. No, this isn’t some elaborate April Fools’ joke. It’s real. And yes, it’s already selling out.
The collection features two products: the Soft Pinch Liquid Blush in Chamoy—a deep red-brown shade that mimics the vibrant hue of the sweet-and-spicy sauce—and the Positive Light Luminizing Lip Gloss in Clásico, a rich terracotta gloss with copper and gold shimmer designed to mirror the iconic chili-lime seasoning. The packaging? Of course it’s branded with the unmistakable Tajín logo. Because nothing says “luxury cosmetics” like a label usually reserved for sprinkling on mango slices.
Let’s be clear: this is not the first time a beauty brand has gone full foodie with its product inspiration. But Rare Beauty deserves credit for going all-in on a flavor profile most people associate with street tacos, not contouring. Still, you can’t deny the cleverness of the concept. Tajín is instantly recognizable, wildly popular, and—let’s face it—has more personality than 90% of the drugstore makeup brands out there.
Rare Beauty, known for its high-pigment formulas and inclusive shade ranges, didn’t skimp on quality despite the playful theme. Both products are full-sized, which is a nice touch considering how often collabs rely on travel-sized minis to justify inflated prices. And while the color story might seem gimmicky at first glance, the shades are surprisingly wearable—especially if you’re into bold, earthy tones that make a statement without screaming “I’m wearing a themed makeup set.”
Sure, skeptics will roll their eyes (rightfully so) at the idea of paying premium prices for what looks like a spice rack aesthetic. But let’s not pretend this isn’t genius marketing. By tapping into a cultural staple with massive crossover appeal, Rare Beauty has positioned itself as both trendy and culturally savvy. Whether or not you buy into the hype, you have to admit—it’s hard to look away.
And if you think this is just another limited-edition drop destined to vanish from shelves in a week, you’d be right. The set is already generating buzz across social media, with fans scrambling to snag one before they disappear faster than a bottle of Tajín at a Cinco de Mayo party.
So, what does this mean for the future of celebrity beauty brands? Probably that we should brace ourselves for even more unexpected collaborations. After all, if a seasoning can inspire a blush palette, who’s to say next season won’t bring us a mascara line inspired by hot sauce?
Look, I didn’t ask for this. But since it’s here, I guess we’ll run with it.
Sources: Celebrity Storm and E! Online
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