Selena Gomez Stays Grounded as Rare Beauty Sale Rumors Swirl
Hey, I’m Riley Carter, bringing you the low-key scoop on Selena Gomez’s beauty empire with a millennial shrug and just enough curiosity. Another fragrance drop, another swirl of sale chatter? Let’s unpack Selena Gomez’s take on her beauty brand future without trying too hard.
Selena Gomez isn’t mapping out spreadsheets or plotting a quick exit for Rare Beauty right now. In an interview published July 29 with Women’s Wear Daily, the Only Murders in the Building star emphasized that she’s zeroed in on product launches and community impact rather than company logistics. “I think it’s important for me not to focus on the logistics, if that makes sense,” Gomez told the fashion trade outlet, noting that she prioritizes her personal well-being above boardroom rumors.
Fresh off releasing her first Rare Beauty fragrance, Selena is revisiting a childhood dream. Almost 15 years after dropping two scents via a licensed deal with Adrenalin Inc. during her Disney Channel days, the 33-year-old songstress—currently engaged to producer Benny Blanco—sees this new perfume as more than a vanity project. “I put my heart into it,” she said, adding that her loyal fan community has helped her weather life’s ups and downs.
The beauty line’s mission extends beyond makeup counters. A slice of every sale flows into the Rare Beauty Impact Fund, which supports mental health care and resources. Selena, who has been open about her bipolar disorder and lupus diagnosis, called her current position “grateful,” noting that the brand can grow in countless directions. “The future for Rare for me is just the fact that we want to continue to create products. There’s still so much more room, there’s still so much more places we could go,” she shared.
Backing her up is Rare Beauty CEO Scott Friedman, who swiftly debunked online whispers that Gomez might cash out. “We haven’t made any decisions about any of that at all,” Friedman told WWD. “The rumors that have been out there have not been accurate. We’re focused on doing what we do best, and we have no idea how that will evolve in the future years.”
This isn’t Selena’s only rumor rebuttal. At the 2024 TIME100 Summit last April, she quipped, “I don’t think I’m going anywhere. I am enjoying this a little too much,” calling Rare Beauty her “pride and joy.”
Of course, Selena isn’t the only star in the beauty game. Rihanna shook up cosmetics standards with Fenty Beauty in 2017, offering 40 foundation shades and later branching into skincare and haircare. Beyoncé launched Cécred this spring, promising an eight-piece haircare line for every texture. Lady Gaga’s Haus Laboratories has also been dishing out glittery lipsticks and bold eyeshadows since 2019. But unlike quick celebrity tie-ins, Gomez’s brand stakes its claim on authenticity and mental health advocacy.
Anyway, that’s the breakdown. Your move, internet.
Sources: Celebrity Storm and Women’s Wear Daily, TIME100 Summit, E! Online
Attribution: Creative Commons Licensed
