Post Malone Models Camo SKIMS Undies in a Campaign That Feels Like the End of an Era
Sage Matthews here, your reluctant companion on this endless scroll through humanity’s worst impulses. If you’re wondering why the world feels like it’s unraveling faster than a cheap hoodie at a Walmart clearance rack, well—here’s today’s proof.
Of course Post Malone is modeling camo underwear for SKIMS now. Why wouldn’t he? At this point, it would be more surprising if he *wasn’t*. The man who once turned “rockstar” into a lifestyle brand has now officially jumped from beerbongs to boxers, and honestly, what else could we have expected?
The latest campaign from SKIMS Men’s Essentials dropped recently, and yes, it features the “Circles” singer posing in varying states of undress while draped in camouflaged softness. Because apparently, nothing says “masculine sophistication” quite like a grown man selling underwear that looks like it belongs on a deer hunter.
Now, let’s not pretend this is some avant-garde move into high fashion. SKIMS, Kim Kardashian’s billion-dollar loungewear empire, has been aggressively expanding its reach beyond women’s shapewear for a while now. And naturally, they’ve decided that the best way to do that is by enlisting a guy who looks perpetually confused about whether he’s in a rap video or a Dollywood commercial.
In the campaign, Posty (as his marketing team probably insists we call him) sports everything from camo T-shirts to heavyweight fleece joggers and yes, those infamous Realtree-printed boxer briefs. The whole collection is designed for “elevated comfort,” which is corporate speak for “you’ll pay $40 for something that feels slightly less like sandpaper.”
And sure, the fabric is 100% cotton, ultra-soft, and available in sizes XS to 5X. Because inclusivity sells—especially when it’s wrapped in woodland patterns that scream “I got lost in the woods and found capitalism.”
Let’s also take a moment to appreciate the poetic irony of Post Malone, a man who once sang “Pour Up,” becoming the face of a line that markets itself as “Essentials.” Because clearly, nothing says essential like camo underwear that costs more than a week’s worth of groceries.
If you’re curious—and heaven help you if you are—the collection includes T-shirts, hoodies, and joggers, all slathered in that oh-so-on-trend fall aesthetic. It’s the kind of merch that makes you want to either steal it from your boyfriend or question why you ever left your apartment in the first place.
But hey, don’t knock it till you’ve bought it. Or rather, until it sells out and becomes yet another limited-edition flex in a world where scarcity is the new status symbol.
Anyway, can’t wait to see how this gets worse.
Sources: Celebrity Storm and E! Online
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