Pete Davidson’s Sock Game: Comedian Seeks $500K for DoubleSoul on Shark Tank

Hi, I’m Elena West, your go-to motivational speaker, and I’m here to dish out the juiciest insights that will leave you feeling empowered and inspired. Today, we’re diving into the fascinating world of celebrity entrepreneurship, where Pete Davidson, the 31-year-old comedian and SNL alum, is making waves with his sock brand, DoubleSoul.

Get ready—this is BIG. Pete Davidson, known for his sharp wit and humor, has taken a bold step into the business world by pitching his sock brand, DoubleSoul, on the popular reality TV show Shark Tank. In a surprising move, Davidson, who serves as the creative director for the brand, appeared alongside the founder, Ben Rosenbaum, to seek a $500,000 investment in exchange for 4% equity.

As Davidson confidently presented his pitch, the Sharks – Robert Herjavec, Lori Greiner, Kevin O’Leary, Kendra Scott, and Rashaun Williams – were left stunned, but impressed by his passion for the brand. So, what makes DoubleSoul socks so special? According to Davidson, he was sent a pair of their socks a couple of years ago and was immediately hooked. He described them as “ultra-cushioned, super breathable, and made from a recycled blend that’s softer than butter.”

The website of DoubleSoul echoes Davidson’s sentiments, highlighting the exceptional quality of their socks, which are designed to provide unparalleled comfort. As Davidson put it, “You know, you usually get socks in Foot Locker. There’s that big bin. You get a 20 pack. They’re kind of lifeless.” This sparked a conversation about the need for high-quality socks that not only feel great but also contribute to a more sustainable future.

Davidson’s journey with DoubleSoul began when he met the team, and he instantly knew he wanted to be involved. He emphasized that his involvement with the brand was more than just a publicity stunt, showcasing his genuine enthusiasm for the product. The big question on everyone’s mind is: will his passion be enough to secure a deal with the Sharks?

Viewers will have to tune in to the premiere of Shark Tank’s 17th season on September 24 to see if Davidson’s charm and the quality of DoubleSoul socks convince the Sharks to invest. Meanwhile, Davidson has been enjoying a new chapter in his personal life. In July, he announced that he’s expecting a baby with his girlfriend, Elsie Hewitt, and has been open about his excitement to become a father.

Davidson and Hewitt’s relationship has been gaining attention, with the couple going Instagram official in March 2025. They’ve shared adorable moments, including a romantic trip to Scotland, where they explored the picturesque countryside and historical buildings. The couple’s chemistry is undeniable, with Davidson describing Hewitt as “female me and I’m male her” – a testament to their playful and loving relationship.

As Davidson prepares to embark on this new journey, he’s also been involved in various charitable initiatives. Recently, he and Hewitt attended the 13th Annual Blossom Ball, a charity event focused on funding Endometriosis research. Hewitt, who has been open about her struggles with Endometriosis, shared her experiences on social media, highlighting the importance of raising awareness and support for this cause.

In conclusion, Pete Davidson’s foray into the world of entrepreneurship with DoubleSoul is a testament to his innovative spirit and passion for creating high-quality products. As he navigates the challenges of parenthood and business, one thing is certain – this talented comedian is not afraid to take risks and push boundaries.

Now, take what you’ve learned and make something great happen!

Sources: Celebrity Storm and People Magazine, E! News, The Scottish Sun
Attribution: Creative Commons Licensed