Netflix Takes a Sip of YouTube’s ‘Blue Therapy’ Juju!
Netflix is clearly trying to capture that sweet YouTube magic, and it’s doing so by adapting the British reality hit ‘Blue Therapy.’ If you’ve been living under a rock, ‘Blue Therapy’ kicked off three years ago on YouTube and quickly became the ultimate binge-watch for relationship drama aficionados. With episodes clocking in millions of views, it’s not hard to see why Netflix is excited to get in on the action. The show features six couples meeting with a relationship expert to hash out their emotional baggage—seriously, can you think of a more relatable scenario to binge while snuggling up with snacks?
Just a few weeks after announcing its acquisition of Season 2 of the Youth culture phenomenon ‘The Sidemen’s Inside,’ Netflix is kicking off casting for ‘Blue Therapy,’ and it’s poised to make waves across the streaming platform. The couples face some serious soul-searching, forced to confront whether their love is worth salvaging or if it’s time to pull the plug—dramatic much? It promises to deliver emotional rollercoasters that will resonate well beyond the UK.
Channel 4 already got in on the action with its own localized version dubbed ‘In Love & Toxic: Blue Therapy,’ which aired this year. But let’s be real; Netflix’s global reach could send ‘Blue Therapy’ soaring to even fiercer heights. Luti Fagbenle, the mastermind behind this venture, expressed his excitement about partnering with Netflix, saying this marks a significant milestone for his production company, Osun Group. Chatting with the media, he mentioned how the show provides an authentic glimpse into the lives of culturally diverse couples and the trials of modern relationships.
This influx of YouTube-inspired content isn’t merely a coincidence. As various platforms see the colossal viewership potential of YouTube hits, we can expect more adaptations to fill our screens. Just look at Amazon, which cranked out the thrilling ‘Beast Games’ featuring Mr. Beast to capitalize on his viral fame. It seems streaming platforms are scrambling to snag the success of popular internet trends before they slip through their fingers.
With an engaging concept and the rush to nab trending formats, ‘Blue Therapy’ is sure to set Netflix’s audience buzzing, making it a must-watch for anyone who loves a little heartache served with their TV time.
Sources: Celebrity Storm Wire and Deadline, Variety, The Independent
