NBCUniversal Goes Big with Interactive Game Show ‘Win Win!’ Ahead of London TV Screenings
NBCUniversal Formats is ready to shake things up with its latest interactive game show, ‘Win Win!’, just in time for the London TV Screenings. This show isn’t just about contestants battling in a studio; it invites you to join in the fun from your couch via an app. Seriously, it’s like game night at home but with a chance to snag some cash—talk about multitasking!
‘Win Win!’ hails from the creative minds behind ‘Limitless Win’, those lovable entertainers Ant and Dec. The format allows a whopping 40 contestants to compete live, while viewers at home can answer questions based on a nationwide survey—kind of like a pub quiz, but with a potential jackpot of £1 million ($1.26 million). Yes, you heard that right. As viewers shout at their screens in excitement, contestants will be working hard to dodge elimination and secure their spot in that big-money final showdown.
But here’s the kicker: At least one contestant will walk away with a minimum of £1 million, making it the perfect blend of tension and thrill—something Hannah Mabruk, VP of Format Sales at NBCUniversal, describes as keeping you “on the edge of your seat.” This interactive format promises to engage audiences and could pave the way for future game shows in this digital age. Considering the growing popularity of interactive TV formats, like the app-driven trivia series ‘HQ Trivia’, ‘Win Win!’ looks to ride that wave and keep viewers coming back for more.
Victoria Ashbourne, head of Hello Dolly, expressed her enthusiasm about the project, emphasizing the innovative nature of ‘Win Win!’ and their excitement about collaborating with NBCUniversal for global distribution. However, don’t get too excited if you’re in the UK; NBCUniversal won’t be handling distribution there.
As the media landscape shifts towards more participatory formats, ‘Win Win!’ is well-positioned to capture the zeitgeist. Game shows that allow audience interactivity are on the rise, catering not just to our need for entertainment but also our craving for connection—something that traditional viewing methods can’t quite achieve anymore.
So, while you’re marking your calendars for the London TV Screenings, remember to keep an eye on ‘Win Win!’. It might just be your next favorite guilty pleasure.
Sources: Celebrity Storm Wire and Deadline, Variety, The Hollywood Reporter
