Meghan Markle’s Second As Ever Rosé Stalls Despite Celebrity Hype
Avery Sinclair here, your resident skeptic not convinced by star-powered hype. Strap in for another celebrity release that did not exactly take the world by storm.
Meghan Markle’s vintage 2024 Napa Valley As Ever Rosé remains surprisingly unsold three days after its debut, a stark contrast to her initial 2023 drop that vanished in under an hour, according to New York Post reporting. The duchess-turned-entrepreneur priced each 750ml bottle at $30 but required purchases in packs of three, six, or twelve, pushing costs up to $90, $159, or $300 before a flat $20 shipping fee.
When the 2023 Napa Valley Rosé launched last year, eager buyers snapped up every bottle almost instantly, with sales experts calling it a textbook example of celebrity leverage. Yet this follow-up vintage, clocking in at 13.5 percent alcohol by volume rather than the previous 14.5 percent, is still gathering dust on the virtual shelves at aseverofficial.com, notes Page Six coverage.
The unchanged price tag despite a one-point ABV drop may have left rosé fans scratching their heads. Markle’s own press release enthused that the new blend is “delicately balanced, with soft notes of stone fruit, a gentle minerality, and a lasting finish,” even claiming a Provençal vibe perfect for late summer evenings. Yet the real-world response suggests curiosity has run cold.
Markle teased this launch for months and even showcased the bottles alongside floral bouquets in an Instagram video celebrating her 44th birthday, per New York Post. Her passion for vino stretches back years. She named her defunct lifestyle site The Tig after Tignanello, her favorite Italian red, and famously sipped rosé in her Netflix special With Love, Meghan. Sources also recall her first date with Prince Harry in 2016 at Dean Street Townhouse in London, where she reportedly enjoyed a glass of pale pink.
Joining a roster of celebrity vintners like Sarah Jessica Parker, Cameron Diaz, and Brad Pitt, Markle’s venture appeared destined for similar success. Yet the market may simply be saturated—other royals are even jumping on the bandwagon. Prince Harry’s cousins Lady Eliza and Lady Amelia Spencer rolled out their own Lala V Rosé earlier this year, which has sold briskly under the new label seed money.
This unexpected stumble leaves fans and investors wondering if star status still moves bottles or if the wine world demands more than a royal stamp. Will price adjustments, tasting events, or limited-edition releases rescue this offering? Only time—and sales figures—will tell.
Here’s hoping the next run comes with fresher tactics rather than recycled talking points.
And that’s today’s reality check for celebrity wine. You’re welcome.
Sources: Celebrity Storm and New York Post
Attribution: Creative Commons Licensed
