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Meghan Markle’s Brand Name Drop: As Ever, with a Side of Prince Harry!

Meghan Markle’s Brand Name Drop: As Ever, with a Side of Prince Harry!
  • PublishedFebruary 18, 2025

So, Meghan Markle just dropped an adorable selfie-style video on Instagram announcing the birth of her new lifestyle brand, formerly known as American Riviera Orchard, now rebranded as As Ever. And let’s just say, this reveal was sprinkled with sweet surprises! In the video, filmed in her sunny backyard, we hear Prince Harry off-camera saying “It’s recording,” which brought a delightful burst of laughter from Meghan, a pretty cute dynamic that gives us all the feels about their married life. You know, just your average royal couple casually making lifestyle announcements with a cute husband on standby!

But wait, there’s more! Dog lovers, rejoice! Their senior rescue beagle, Momma Mia, made a surprise entrance, hopping over a garden wall to join the fun. Remember when Meghan and Harry adopted her in 2022? Yeah, that’s the vibe we’re going for—casual, cozy, and all about the family. They’ve also got Pula the Labrador and a few chickens roaming their backyard after recently bidding a bittersweet farewell to Guy, Meghan’s other rescue beagle who sadly passed away.

Now, let’s talk bling! Meghan was flaunting some serious jewelry game, notably her new gold signet ring, a sweet anniversary gift from Harry. Did we mention it’s engraved with their intertwined initials? Can you say couple goals? She also sported the Bespoke Red Heart of Gold necklace, a stylish piece that supports Children’s Hospital Los Angeles. Yep, Meghan’s not just about the glam—she’s all about that charitable life too, giving a percentage of the sales to help little hearts.

And for all you jam enthusiasts (no judgment here, we love a good spread too!), Meghan confirmed that fruit preserves will feature prominently in As Ever, joking, “Jam is my jam!” It sounds like her brand will not only be about home products but also about crafting a cozy lifestyle, which honestly sounds like a dream. Plus, she teased that her new Netflix series, *With Love, Meghan*, launching on March 4, is tied into this venture. So keep an eye out because it looks like there’s much more to come!

With her refreshing energy, community focus, and marriage glow, Meghan’s poised to make As Ever a lifestyle brand to watch. Seriously, can we sign up for VIP access already?

Sources: Celebrity Storm Wire and People Magazine, Netflix

Written By
Quinn Parker