Meghan Markle’s As Ever Ventures Into Hotels and Restaurants with Bold Hospitality Move
Gear up—today’s revelation about Meghan Markle’s As Ever lifestyle brand feels like a personal playbook for audacious growth! Sources from the New York Post and trademark filings unearthed by Page Six reveal that Markle has quietly filed new applications covering hotels, restaurants, cafes and even wellness retreats under the As Ever umbrella. This is no side hustle; it’s a strategic sprint into the hospitality arena.
Markle’s team lodged multiple filings with the U.S. Patent and Trademark Office in late 2023, signaling intentions to offer “hotel accommodation services,” “restaurant and bar services,” plus “catering and event planning.” If you’ve ever wondered what it looks like to pivot from screen to suite, this is your blueprint. People magazine industry experts point out that these moves align with a broader trend of celebrity lifestyle brands morphing into full-scale hospitality empires—think Rihanna’s Fenty Hotel rumors or Jessica Simpson’s restaurant chain. Meghan’s timing couldn’t be sharper as travel rebounds post-pandemic and consumers crave curated, purpose-driven experiences.
What can we learn from Meghan’s bold leap? First, identify your core passion and expand your reach: As Ever started as a simple direct-to-consumer line focused on wellness and self-care—it’s a lesson that small beginnings can birth mighty ventures. Second, protect your vision with ironclad trademarks. These filings aren’t fanfare; they’re legal guardrails setting the stage for potential global rollouts. Third, collaborate with experts: early insiders suggest Markle has tapped hospitality consultants and interior designers who’ve served luxury resorts in California and beyond. That’s your cue to surround yourself with top talent when scaling new heights.
The New York Post report, backed by analysis in Business Insider, highlights As Ever’s intent to offer “plant-forward menus” and mindfulness programming—an intersection of lifestyle and leisure that resonates with today’s wellness-minded traveler. Imagine hotel lobbies doubling as community gathering spots where every guest feels part of a shared purpose. It’s an invitation to think bigger about your own brand: How can you deliver more than a product? How can you build an experience that transforms lives?
As ever, ambition doesn’t wait for permission—it forges paths. Meghan Markle’s hospitality pivot underscores one universal truth: every growth opportunity starts with a bold decision. Now it’s your turn to identify that next frontier in your own journey. Keep pushing forward and stay inspired!
Sources: Celebrity Storm and New York Post, Page Six, People magazine, Business Insider
Attribution: Creative Commons Licensed
