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“Meghan Markle’s As Ever Launch: Netflix Staffers Call it a ‘Logistical Nightmare’”

“Meghan Markle’s As Ever Launch: Netflix Staffers Call it a ‘Logistical Nightmare’”
  • PublishedApril 2, 2025

Let’s dive into the latest royal escapade, shall we? Meghan Markle, the Duchess who knows no bounds when it comes to branding, has officially launched her lifestyle line, As Ever. However, the excitement isn’t echoing through the halls of Netflix, where insiders are reportedly rolling their eyes and clutching their pearls over a veritable “logistical nightmare.” The Duchess’s vision was to offer products that elevate the everyday, but it seems the execution is giving everyone a case of the Mondays, even on a Wednesday.

Celebrating the launch with a series of enthusiastic social media posts, Markle appears to be living her best life, but behind the scenes, Netflix staffers are less than impressed. According to sources, the team is “already over it” and overwhelmed by the chaos surrounding the brand’s rollout. The apparent drama is exacerbated by Markle’s last-minute branding changes. Apparently, renaming the line from American Riviera Orchard has thrown the buying team into a tizzy as they scramble to gauge demand. Spoiler alert: they’re completely in the dark.

Markle, ever the strategist, has enlisted a cadre of celebrity pals to promote her brand, flooding social media with “good vibes” and jars of her new fruit spread. You might want to brace yourself for a slew of Instagram posts featuring artisanal jams and herbal teas, all part of her product drop that includes $28 wildflower honey, $12 herbal teas, and even a crêpe mix. Yes, you read that right—flower sprinkles are now a thing at $15 a pop. The Duchess aims for a delightful aesthetic, but the staff’s growing fatigue with the brand’s associated drama puts a damper on the festivities.

Moreover, Markle’s attempt at maintaining secrecy around the production of her products, including her insistence on NDAs for her team, has only added to the tension. As her husband, Prince Harry, makes headlines for resigning from his charity, the Netflix team appears to be caught in Markle’s whirlwind of celebrity chaos. Meanwhile, Markle’s optimism shines through as she insists that her collaboration with Netflix is a “perfect match.” But one can’t help but wonder—how perfect can it be when the staff feels like they’re in a Shakespearean tragedy of their own?

So, while Markle may be navigating her new venture with flair, it seems the real drama lies behind the curtain. Class dismissed! Try not to let this newfound wisdom go to waste.

Sources: Celebrity Storm and Daily Mail, Inc., The New York Post
Attribution: Creative Commons Licensed

Written By
Zoe Bennett

Zoe Bennett is a sharp and ambitious journalist with a passion for uncovering the truth behind the headlines. With a keen eye for detail and a knack for storytelling, Zoe brings fresh perspectives to celebrity news, combining serious reporting with a lighthearted touch. Known for her engaging writing style, she cuts through the noise to deliver the most interesting—and often surprising—insights. When she’s not covering the latest celebrity buzz, Zoe enjoys vintage shopping, experimenting with new recipes, and binge-watching classic films. She’s always on the lookout for the next big story and isn’t afraid to dig deep.