Meghan Markle’s As Ever: A Rebranding Journey with Lessons Learned
Ah, Meghan Markle—Duchess, entrepreneur, and now, the proud owner of the lifestyle brand As Ever. In a candid discussion with People, Markle reflected on the rollercoaster ride of launching her brand, originally dubbed American Riviera Orchard, which she unveiled just last month. You see, in the world of branding, names matter, and Meghan discovered this truth firsthand while navigating trademark disputes and reimagining her product line. The name As Ever, she explained, embodies her lifelong passions of cooking, crafting, and gardening, harkening back to her beloved blog, The Tig, which she shuttered in 2017.
Markle’s journey, rife with “twists and turns,” has not been without its share of missteps, and she’s openly embraced the learning curve, thanking her supporters for their grace as she found her footing. “I appreciate everyone who gave me the grace to make mistakes and figure it out,” she stated, reminding us all that even royals need a little room to grow—and a lot of encouragement.
But let’s not forget that Markle’s growth extends beyond branding. She also expressed a newfound appreciation for the Sussex name, which she shares with her husband, Prince Harry, and their two children, Archie and Lilibet. “It’s our shared name as a family, and I guess I hadn’t recognized how meaningful that would be to me until we had children,” she mused. This sentiment echoes a broader cultural conversation about the significance of family names, especially in modern parenting, where shared identities can foster deeper connections.
As for her business, Markle’s rebranding is not isolated; it’s part of a larger trend among celebrities transitioning from Hollywood to entrepreneurship. Stars like Jessica Alba and Gwyneth Paltrow have successfully launched their own lifestyle brands, turning personal passions into profitable ventures. Markle’s new venture, while still in its infancy, has already made waves, and given her track record of resilience and adaptability, it’s worth keeping an eye on As Ever as it evolves.
So, here’s to Meghan—learning, growing, and redefining what it means to be a modern royal entrepreneur. Whether she’s navigating trademark challenges or cherishing family bonds, Markle continues to inspire with her commitment to authenticity and community. Cheers to her journey!
Sources: Celebrity Storm and People Magazine, The Daily Mail, Forbes
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