Meghan Markle’s ‘As Ever’: A Fresh Take on Lifestyle Amid Netflix Buzz
So, Meghan Markle’s at it again, folks! The Duchess of Sussex has waved goodbye to her once-thought-to-be-intriguing brand name, American Riviera Orchard, and has instead opted for something with a bit more flair: “As Ever.” The name drop happened days before her new Netflix series *With Love* is set to splash onto screens, ensuring all eyes are glued to her every move.
In a breezy Instagram video on March 4, Meghan, 43, shared the news while sporting a classic button-down shirt and jeans, with a cheeky cameo from Prince Harry, who nudges her, “It’s recording.” Talk about keeping things casual as she spills the beans! Meghan explained that while American Riviera felt like an on-brand nod to her Santa Barbara roots, it pigeonholed her creative vision. “Netflix is my partner in both the show and business, so I wanted a name that truly represented my vision,” she shared.
For those who followed her lifestyle blog, The Tig, you’ll know this isn’t just a rebranding on a whim. Meghan describes As Ever as an extension of her previous venture, where food, gardening, and a bit of entertaining flair were front and center. Chef-worthy jams are a clear promise, echoing her past life with The Tig where she passionately embraced the domestic goddess aesthetic. She’s keen on reviving that passion, saying, “This is what I do, and it’s time to share it.”
The phrase “As Ever” itself signifies continuity—perfect for a brand that rekindles the crafty, food-loving spirit Meghan cultivated back in 2014, before her royal escapades. The British usage of the phrase carries a familiar warmth, almost like whispering sweet nothings to an old friend. Meghan’s excited about sharing behind-the-scenes glimpses leading to the full-blown launch, a teaser strategy reminiscent of her Tig days.
As we await more details, we can’t help but wonder if we’ll be getting our hands on much more than just fruit preserves—think eco-friendly kitchen gear or sustainable garden tools! Whatever’s on the horizon, fans are poised and ready for an enticing mix of domestic artistry seasoned with Meghan’s unique touch.
Kudos to Meghan for evolving her brand to reflect not just her home life, but her life’s work. Get ready to follow the journey of As Ever. It promises to be just as delightful as it sounds!
Sources: Celebrity Storm Wire and People Magazine, The Daily Beast, Harper’s Bazaar
