Meghan Markle Teases New Product Drop in Whimsical Vision Board Reveal
Meghan Markle is stepping into 2025 with a fresh new outlook—and a hint at some tantalizing products from her lifestyle brand, As Ever. In an Instagram post that felt more like a diary entry than a promotional stunt, Meghan shared her heartfelt vision board, showcasing her aspirations and her journey from past to present. While her fans were treated to an intimate glimpse, it’s clear that this year is all about creating and capturing new memories for the Duchess.
“From memory lane to the memories I’m making today…,” Meghan wrote, almost poetically reflecting on her past while being super stylish. Among the eye-catching visuals is what appears to be the beginnings of a menu—written in her trademark calligraphy, of course—featuring delectable items like “farm fresh eggs” and “sweet treats.” Seconds away from being the next Martha Stewart? Maybe, just maybe.
Her lifestyle brand, previously known as American Riviera Orchard, has now embraced a snazzier identity with “As Ever.” Meghan unveiled its rebrand just a couple of days before this post, launching the official website and signaling an exciting new chapter. The name change fittingly captures her mission to create enduring memories, highlighting her California roots and farm-to-table values.
But it’s her product hints that have the internet buzzing. Nestled in her collage are labels for raspberry spread, signaling that perhaps her first product will be some artisanal food item—something that wouldn’t feel out of place on the shelves of Whole Foods. It’s a clever pivot from her past as a lifestyle blogger on The Tig, which she shuttered in 2017 amid royal duties.
In addition to her professional aspirations, her board features personal touches like playful pancake tributes made by her son Archie and artistic interpretations of cherished moments with her late dog, Guy. Meghan has always woven personal narratives into her public persona, and this is no different.
It’s also heartwarming to see her reminisce about fun quotes—like one that says, “Stay close to people who feel like sunshine.” Clearly, Meghan is about blending fun, family, and entrepreneurship in a way that feels authentically her. With her Netflix special “With Love, Meghan” premiering soon, it looks like she’s ready to embrace a busy year, fully empowering herself as a multifaceted entrepreneur.
As the buzz grows, we can’t help but wonder what magical creations from As Ever are on the horizon. Stay tuned!
Sources: Celebrity Storm Wire and People Magazine, Insider, The Daily Mail
