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Meghan Markle Launches As Ever: A Sweet Journey from Royalty to Entrepreneurship

Meghan Markle Launches As Ever: A Sweet Journey from Royalty to Entrepreneurship
  • PublishedApril 2, 2025

Let us dive into the delightful world of Meghan Markle’s latest venture, shall we? In a twist that seems perfectly scripted for one of her former “Suits” episodes, the Duchess of Sussex has officially unveiled her lifestyle brand, As Ever, and it’s as charming as a tea party at Buckingham Palace—if Buckingham Palace served artisanal jams and preserves, that is. On a social media spree, Markle showcased her culinary skills, whipping up a dessert cheekily named after her daughter, Princess Lilibet. Talk about a sweet family affair! In her Instagram posts, she not only celebrated the launch but also thanked her longstanding male creative team, proving that behind every strong woman is a cadre of supportive men—who apparently know how to cook up a storm.

As Ever’s debut collection features an array of scrumptious products, including jams, herbal teas, and even a limited-edition wildflower honey. Markle reminisced about her time in England, where she fell in love with shortbread biscuits adorned with flower sprinkles. Yes, darling, we see you trying to sprinkle a bit of royal charm into our daily lives! The brand’s ethos centers on finding joy in the small, thoughtful details, a sentiment echoed in her heartfelt email to subscribers.

While some might question if this is yet another celebrity cash grab, let’s not forget that Markle has a history of entrepreneurial flair, previously running the now-defunct lifestyle blog, The Tig. Her ability to curate a brand around connection and quality is no small feat. In an era where influencers reign supreme, Markle is positioning herself to capture the hearts (and wallets) of those looking for a touch of elegance mixed with a dash of nostalgia.

So, as we raise a toast—perhaps with a cup of her hibiscus tea—to Meghan Markle’s latest endeavor, let’s keep an eye on how her journey unfolds. Will As Ever become the new go-to source for artisanal delights, or will it fade into the background like a royal family member at a public event? Only time will tell, but one thing’s for sure: the Duchess is back in the game, and she’s serving up some major lifestyle vibes.

Sources: Celebrity Storm and New York Post, People Magazine, The Daily Mail
Attribution: Creative Commons Licensed

Written By
Zoe Bennett

Zoe Bennett is a sharp and ambitious journalist with a passion for uncovering the truth behind the headlines. With a keen eye for detail and a knack for storytelling, Zoe brings fresh perspectives to celebrity news, combining serious reporting with a lighthearted touch. Known for her engaging writing style, she cuts through the noise to deliver the most interesting—and often surprising—insights. When she’s not covering the latest celebrity buzz, Zoe enjoys vintage shopping, experimenting with new recipes, and binge-watching classic films. She’s always on the lookout for the next big story and isn’t afraid to dig deep.