Meghan Markle Drops Major Instagram Update with Sweet Personal Twist!
Meghan Markle is back in the social media spotlight after making her Instagram comeback earlier this year, and guess what? She’s already made a charming move that’s got everyone talking! This week, the Duchess of Sussex followed “As Ever” (aseverofficial) — the rebranded name of her former lifestyle company, America Riviera Orchard. Yup, you heard that right!
In a heartfelt twist, Markle shared a cozy image of herself drizzling honey on a croissant while her beloved late dog, Guy, took a nap by her side. Talk about bringing out the feels! She hinted at As Ever’s official launch with a warm invitation for Spring 2025. It seems that this delightful venture has roots deeply embedded in her lifestyle vision, as Meghan has been teasing the name change through her posts, signing off almost every one with “as ever, Meghan.” Truly, it feels like she’s weaving her personal brand into a larger tapestry of life and love.
In her first rebranding video released on her account, she explained the rationale behind her decision, saying, “While ‘American Riviera’ had a nice ring, it boxed me in.” She confessed that she initially loved the name due to its connection to her Santa Barbara neighborhood but felt it limited her creative scope. With “As Ever,” which she registered in 2022, Meghan is looking to embrace a broader range of interests, including food, gardening, and thoughtful living.
This isn’t just a solo venture either! Her family is right there with her. In a caring touch, their daughter Lilibet makes a charming appearance on the official website. It’s clear that family is a big part of what “As Ever” represents. As she starts this new chapter, it seems Markle is crafting a brand that’s about more than just products; it’s about connection, lifestyle, and finding a bit of joy in the everyday hustle.
Keep your eyes peeled for Meghan’s next moves on Instagram—it’s bound to be a feel-good ride packed with her signature warmth!
Sources: Celebrity Storm Wire and People Magazine, Harper’s Bazaar, Us Weekly
