Matt Rife Claps Back at Trolls Targeting Sydney Sweeney’s American Eagle Ad and Bathwater Soap Drama
Introducing Jaden Patel: A deadpan comedian with a razor-sharp sense of irony, delivering the facts with a side of dry humor.
Let’s be real—there’s nothing more entertaining than watching people lose their minds over jeans and bathwater. Welcome to 2025, where celebrity endorsements are now political statements and personal hygiene is somehow up for public debate.
Sydney Sweeney, known for her roles in *Euphoria* and *Anyone But You*, recently found herself caught in a whirlwind of online backlash thanks to two seemingly unrelated projects: an American Eagle ad campaign and a limited-edition soap made from her bathwater. Enter comedian Matt Rife, who decided enough was enough and publicly called out the critics.
Rife, 29, took to social media to defend Sweeney, calling out the “garbage losers” fueling the outrage. “I keep seeing people mad at Sydney Sweeney for noooothing,” he wrote on X, responding to chatter about the soaps. He added that she’s discovering what most celebrities learn the hard way: the internet is full of people who will twist your words into something offensive, even if you’re just selling soap or modeling denim.
Sweeney, 27, addressed the bathwater soap situation in an interview with The Wall Street Journal, explaining that she likes staying connected to audience reactions. She noted that it was mostly women who supported the idea—especially since they were reminded of Jacob Elordi’s infamous bathwater scene in *Saltburn*, which fans turned into a candle. Yes, really.
Meanwhile, her American Eagle campaign, featuring the line “My jeans are blue,” was accused by some critics of promoting Nazi propaganda, racism, and eugenics. The controversy stemmed from a line about genes being passed down through generations. American Eagle quickly clarified that the campaign was always about celebrating individuality and confidence in how people wear their jeans. Their official statement reaffirmed that message, emphasizing inclusivity and self-expression.
Not surprisingly, the drama went viral. Some stars like Lizzo and Doja Cat mocked the campaign, while others, including Dr. Phil and former President Donald Trump, came to Sweeney’s defense. Meanwhile, American Eagle’s stock rose more than 10% after the campaign launched on July 23, proving that sometimes, all you need is a little controversy to boost sales.
Sweeney has largely stayed quiet on the matter, choosing not to engage directly with the criticism. That might be the smartest move in a world where every word can become a headline and every product launch can turn into a conspiracy theory.
In the end, whether you’re confused by bathwater candles or baffled by denim-related debates, one thing is clear: the internet will always find something to hate—and someone to blame. But as long as comedians like Matt Rife are around to call out the nonsense, we’ll have someone keeping things real (with a smirk).
Sources: Celebrity Storm and The Wall Street Journal, New York Post, X (formerly Twitter)
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