Martha Stewart Weighs in on Meghan Markle and Gwyneth Paltrow’s Lifestyle Ventures
Martha Stewart has given her candid take on Meghan Markle and Gwyneth Paltrow launching lifestyle brands, telling Yahoo! Lifestyle she does not mind their ventures and wishing them good luck.
Riley Carter here, treating this like the casual scroll it is, but do I actually care about celebrity entrepreneurs? Sort of.
Martha Stewart, whose groundbreaking home and cooking empire dates back to the 1980s, recently shared her perspective on two newer lifestyle moguls: the Duchess of Sussex, Meghan Markle, and Oscar winner Gwyneth Paltrow. In a July 27 interview with Yahoo! Lifestyle, Stewart—now 83—praised authenticity as the cornerstone of any brand. “Meghan, I don’t really know very well, and I hope she knows what she’s talking about,” she said, adding that subject matter expertise is priceless. She wrapped her comments with a straightforward, “I don’t mind. Good luck.”
Markle, 43, debuted her As Ever wellness line earlier this year, navigating trademark hiccups and rebranding from American Riviera Orchard, according to People magazine. The former Suits star and mom of Archie, 6, and Lilibet, 3, has described the process as a roller coaster, telling People in March, “There are tons of twists and turns—even with the name. I was figuring it out in real time.” Meghan insisted she sees herself as a founder rather than just an influencer, and expressed gratitude for her support network that allowed room for trial and error.
Meanwhile, Gwyneth Paltrow’s Goop empire, launched in 2008, has become a wellness juggernaut. “Gwyneth’s been very successful, by the way,” Stewart noted, highlighting Paltrow’s Oscar win and diverse business lineup. When rumors swirled about a feud between Goop and Meghan’s As Ever, Paltrow shot them down, telling People she genuinely does not get why they would compete.
Stewart’s own influence on the lifestyle category is undeniable—she paved the way decades ago with cookbooks, magazines, TV shows, and product lines that turned domestic expertise into a global brand. Today’s celebrity founders, from Rihanna’s Fenty Beauty and Fenty Skin to Selena Gomez’s Rare Beauty and Beyoncé’s Cécred haircare, all build on that blueprint. Lady Gaga’s Haus Laboratories and Sarah Hyland’s Toty skincare also joined the fray, each promising inclusivity, innovation, or sun protection as their unique selling point.
Even if you’re just here for the behind-the-scenes tea, the bigger picture is clear: authenticity and expertise remain nonnegotiable. Martha Stewart set the bar high, and her simple advice to these high-profile entrants is to know your stuff and stay true to your vision.
Anyway, that’s the deal. Do with it what you will.
Sources: Celebrity Storm and Yahoo! Lifestyle, People, E! News
Attribution: Creative Commons Licensed
