Low-Rise Jeans Are Back—And Addison Rae Just Made Them Cool Again
Riley Carter: I’ve seen a lot of fashion comebacks in my time—bell-bottoms, bucket hats, even Crocs—but the return of low-rise jeans? That’s one I didn’t see coming. And yet, here we are, deep into 2025, and somehow, the denim style that once defined early aughts pop culture is officially back on trend. The kicker? It’s not exactly the same stiff, hip-hugging silhouette we all (kinda) regret from our middle school days.
This new wave of low-rise jeans is less about squeezing into something uncomfortable and more about embracing soft, stretchy fabrics that actually move with your body. Think of it as the chill, upgraded version of your old pair you swore off after one too many accidental midday wardrobe malfunctions. Brands like Lucky Brand, PacSun, and Edikted are leading the charge, offering styles that blend comfort with that unmistakable laid-back coolness.
Lucky Brand, in particular, has leaned into this resurgence with a major collaboration—and yes, they brought in someone who knows how to make trends stick. Cue Addison Rae, TikTok royalty turned style icon, who’s now the face of their latest low-rise flare collection. Whether you love her for her dance moves or her aesthetic, there’s no denying she’s got influence. If she’s wearing it, Gen Z (and millennials who pretend they don’t care but secretly do) will follow.
The best part? You don’t have to bare it all to pull off the look. Sure, if you’re feeling bold, a cropped tank or tube top paired with those slung-low waistlines can be a vibe. But the modern take leans into oversized tees, slouchy sweaters, and even longline jackets to balance out the fit. It’s fashion without trying too hard—which, let’s be real, is the whole point of being a millennial.
If you’re curious but hesitant, start with a classic boyfriend cut or flared style. Lucky Brand’s flares are already flying off virtual shelves, and PacSun’s bestselling pairs are currently on sale—with sizes up to 34 and multiple inseam options so everyone can find their fit. Nordstrom also carries a dark-wash option from a Gen Z-favorite brand that’s been spotted everywhere lately. Stretch denim, non-stretch vintage cuts, washed-out blues—they’ve got it all, and honestly, it’s kind of wild how many options exist for something we thought was gone forever.
Oh, and speaking of celebrity collabs, Post Malone just dropped a capsule collection with SKIMS menswear line, which feels like another full-circle moment. Fashion really does eat itself sometimes, doesn’t it?
Anyway, whether you’re diving headfirst into the low-rise life or just dipping a toe in with an oversized top and a slightly lowered waistband, the message is clear: denim rules are being rewritten. And maybe, just maybe, we’re finally ready to forgive the early 2000s for its questionable choices.
So go ahead—try not to cringe when you catch yourself eyeing that pair at checkout. We’ve all made peace with skinny jeans. This is just the next step in the cycle.
Sources: Celebrity Storm and E! News
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