Lizzo Leverages Sydney Sweeney Jeans Controversy in Bold New Track Tease

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Lizzo has ignited fresh chatter by previewing a forthcoming song that name-drops Sydney Sweeney’s jeans amid last month’s American Eagle ad debacle. The pop icon shared a brief clip on social media that already counts more than 200,000 views across Instagram and Twitter, according to TMZ.

In the teaser, Lizzo raps, “Fat ass, pretty face with the titties / B*tch I got good genes like I’m Sydney,” directly referencing the actor’s viral moment in the American Eagle campaign. This lyric has set industry-watchers abuzz, as it blends personal brand building with cultural commentary. TMZ first reported the snippet’s release on August 6, confirming that Lizzo has yet to reveal the track’s title or official release date.

The original American Eagle campaign featuring Sydney Sweeney sparked widespread debate after critics accused the retailer of deploying a subtle racial dog whistle. People magazine chronicled how social media users dissected shadowy lighting and wardrobe choices, arguing they evoked harmful stereotypes. American Eagle issued a brief statement denying any ill intent and expressing support for diversity, but the controversy persisted on platforms such as TikTok and Twitter.

Not long after the ad’s rollout, Lizzo publicly weighed in on the flap, trolling Sweeney by reposting commentary that questioned the commercial’s undertones. Now the singer-rapper appears to be capitalizing on the same buzz, weaving that moment into her own marketing strategy. Industry analysts note that aligning with trending topics can boost an artist’s streaming numbers by up to 15 percent in the first week, a tactic Lizzo seems to employ with precision.

Behind the scenes, sources familiar with the project tell TMZ that Lizzo has already wrapped filming for a high-energy music video. The visuals reportedly include denim references and tongue-in-cheek nods to brand endorsements, though American Eagle has not confirmed any collaboration. Sydney Sweeney herself remains publicly silent, declining requests for comment through her representatives.

This move fits into a broader pattern of pop stars repurposing controversies to stoke engagement. Previous examples include Cardi B referencing Billy Porter’s red carpet moment and Megan Thee Stallion riffing on viral dance challenges. For Lizzo, the stakes are high: leveraging Sydney Sweeney’s image could drive new streams while reinforcing her reputation as a cultural provocateur.

As the song’s release date remains under wraps, questions linger about the official rollout strategy. Will Lizzo lean into sponsorship deals, or keep the track purely a streaming exclusive? Observers are also keen to see if American Eagle adjusts its PR messaging after witnessing the brand appear in hip hop lyrics for the first time.

Expect further developments as Lizzo drops more teasers. In a music industry defined by rapid social media cycles, this case underscores how agile artists can monetize controversy with razor-sharp timing. Stay tuned for the full track and potential responses from Sydney Sweeney and American Eagle.

That concludes our detailed breakdown. More insights will follow when new details emerge.

Sources: Celebrity Storm and TMZ, People magazine
Attribution: Creative Commons Licensed