Labor Day Beauty Reality Check: Color Wow Dream Coat Drops 20 Percent on Amazon as Celebs Praise Its Anti-Frizz Power

Sage Matthews here with the bleak news that Color Wow’s Dream Coat anti-humidity spray is 20 percent off for Labor Day on Amazon, a rare price cut highlighted by E! Online for a product that has amassed more than 100,000 five-star reviews. Another day, another reason to wonder why our collective priorities begin and end at humidity-proof hair, but fine, let’s talk about the bottle everyone swears turns frizz into glossy submission.

The headline is simple and predictably irresistible. Color Wow Dream Coat, the celebrity-loved spray that claims to waterproof hair and keep blowouts sleek, is temporarily cheaper during Amazon’s Labor Day Sale. E! Online calls the discount rare, which tracks with the product’s reputation for staying full price even as everything else on your wishlist gets slashed to clear warehouse shelves. The timing is textbook. It is humid, people are bracing for long-weekend selfies, and the internet will buy anything if you say it is almost sold out.

Still, there are receipts. Reality star and Halloween-party legend Kyle Richards keeps it scarily straightforward: “This product keeps hair smooth and controls the fly-aways. It makes it shiny.” Tayshia Adams adds the practical fine print most sprays forget to mention: “I use this spray all year, but it really comes through in the clutch in the summer because it’s heat activated. In my experience, the Color Wow Dream Coat waterproofs hair, gives shine, blocks humidity, and decreases frizz.” Paige DeSorbo goes long-game loyalist, saying the bottle has lived in her bathroom for seven years and that she replaces it every six months to a year. Ciara Miller keeps it seasonal: “It’s humidity-resistant for the summertime and I like to have that on hand.” Nothing like hot tools, hot temps, and hotter takes to sell a promise.

If you have been burned by sprays that leave hair crunchy or sticky, the pitch here is different. Dream Coat is meant to be misted onto damp hair, then heat activated while you blow dry so that a smoothing, lightweight seal forms. The result is supposed to be glassy shine without extra weight. The cult follows because it delivers on the two things shoppers obsess over in August and September: preventing frizz and holding style through weather that looks like soup. That more-than-six-figure pile of five-star reviews did not appear by accident, and neither did the rush of name drops. When Lala Kent and Paige DeSorbo are praising the same bottle, Bravo Nation shows up with a Prime account.

There is also the upsell, because of course there is. E! points to a three-piece set priced like a single hero item, bundling the curly hair version of Dream Coat with a color-protecting shampoo and conditioner. For anyone still doomscrolling their edges, Madison LeCroy backs Color Wow’s root cover-up powder for filling in sparse spots and thickening the look of slicked-back styles. DeSorbo calls that powder her “number one product” for faking fullness and says she sees it in every New York stylist’s kit. Translation: the brand has built a reliable side hustle in stopgap solutions that photograph well without a filter.

Before you accuse this of being one more breathless shill, E! Insider Shop is clear that editors independently select products and that items are sold by retailers, not E!. Pricing and availability are accurate at publish time, which is code for blink and the discount might evaporate. Amazon’s listing is the other breadcrumb trail, spelling out the limited-time deal and the familiar clock that counts down until the price quietly jumps back up. Two sources, one conclusion: this markdown is real and it will not last forever.

Is this a cure-all? Please. It is a bottle of styling spray. It will not fix split ends or solve your life. It can, however, give you a better shot at a smooth finish if humidity is plotting against you, and it gives celebrity fans one less reason to call their glam squad. In the grand scheme of Labor Day, where sales scream at you from every tab, a rare discount on a cult beauty product is one of the few offers that is not pure smoke and mirrors. If you were already going to replace your bottle, then yes, this is the moment. If you are just here for the spectacle, enjoy the parade of shiny hair in your feed by Tuesday.

One more bread crumb for the bargain hunters: E! flags additional Labor Day beauty deals that have been linked to names like Kylie Jenner and Madison LeCroy, with some starting under five dollars. Will those last? Probably not. Will that stop anyone from panic-adding to cart because someone famous said it works? Also no. This is the economy now, where a heat-activated polymer gets more attention than your actual to-do list.

Consider this your permission slip to be practical. If Dream Coat is already on your counter, restock while the price is down. If you have never tried it, decide whether you want to shape your expectations around reality or reviews. Either way, watch the clock. Deals like this vanish faster than a blowout in a rainstorm. And yes, we will absolutely circle back when the next celebrity hair miracle drops, probably accompanied by a countdown, a cart, and a collective sigh. At this point, should we even pretend to be surprised?

Sources: Celebrity Storm and E! Online
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