Kylie Jenner’s Style Pivot Proves ‘Baddie’ Evolution
At a glance from this award-winning desk: Kylie Jenner isn’t retreating from her style transformation. Over the past month, the youngest Kardashian-Jenner sister has quietly traded her signature full-glam looks for a more understated wardrobe—think neutral cashmere sets and pared-back makeup—and some fans aren’t convinced she still qualifies as a “baddie.” In mid-June, an Instagram Story from Jenner seemed to address the chatter directly: “Growth is my vibe. Defining ‘baddie’ shouldn’t be one-dimensional.” That clip went viral overnight, prompting coverage from People Magazine and Entertainment Tonight.
Industry insiders point out that Kylie’s pivot began last fall, when she was spotted at Paris Fashion Week in a minimalist slate-gray coat by TheRow (Vogue, March 2024). Since then, she’s favored tonal layering over bold prints, swapping her famed overdrawn lips for sheer glosses. On June 12, Jenner shared a photo reel comparing her 2018 candy-pink hair moments with her recent dark-chocolate tresses—accompanied by a caption that read, “Evolution, not erasure.” ET Online reports the post has garnered over 10 million views, with fans applauding her self-expression even as some nostalgic viewers pine for her past aesthetic.
Fashion analysts at WWD note that Kylie’s new approach echoes the quiet luxury movement spearheaded by Olivia Rodrigo and Zendaya—quiet confidence in fabric quality and tailoring versus loud logos. In an exclusive chat with Harper’s Bazaar this week, Jenner explained that motherhood and her burgeoning skincare empire have reshaped her priorities. “I still love glam,” she said, “but now I want pieces I can grab for school runs and boardroom meets without missing a beat.”
Meanwhile, social media remains divided. A viral TikTok compilation from June 15 shows fans debating: “Is Kylie still a baddie if she’s downplaying the bling?” One commenter wrote, “Baddie energy is more about attitude than neon eye shadow,” echoing Jenner’s own point. CNN Style weighed in, calling her response “a lesson in brand reinvention.”
What’s next for Kylie’s style story? Watch for her July pop-up in Santa Monica, where insiders say she’ll preview a new athleisure line that marries comfort with couture—likely the ultimate test of her evolving “baddie” credentials. And that’s today’s style story. Draw your own conclusions.
Sources: Celebrity Storm and People Magazine
Entertainment Tonight
WWD (Women’s Wear Daily)
ET Online
Harper’s Bazaar
CNN Style
Attribution: Creative Commons Licensed
