Kylie Jenner’s Miu Miu Shoot Draws Fire Over ‘Dead Eyes’ Look

Ah yes, celebrity fashion critiques are the highlight of modern discourse.
By Jaden Patel
Fashion took a detour last Friday when Kylie Jenner teamed up with Miu Miu for their Fall/Winter 2025 campaign and promptly became the target of a social media ambush. The cosmetics mogul shared a series of high-contrast photographs on her Instagram feed, showcasing an all-black ensemble accented by a bubblegum-pink pocketbook. In every shot, Jenner stared directly into the camera, prompting viewers to question whether they were witnessing high fashion or just another bored stare.
The campaign, under the creative direction of Miuccia Prada and shot by photographer Lengua, was billed as an “exploration of femininity.” Stylist Lotta Volkova wrapped Jenner in pieces meant to subvert classic glamour tropes. Yet, instead of universal applause, the internet’s peanut gallery raised pitchforks and keyboards in protest. A quick scroll through the Reddit thread dedicated to Kardashian-Jenner content revealed fans slamming what one user called Jenner’s “dead eyes and bored face.” Another commenter flatly declared it her “worst shoot by far,” and a third asked if anyone thought the images were “awful.”
Meanwhile, Miu Miu reposted Jenner’s shots with hashtags #MiuMiuFW25 and #MiuMiu, hoping to fuel seasonal buzz. On Twitter, the brand’s official account captioned the collaboration as “an ode to feminine strength with a twist,” but some followers were more interested in critiquing facial expressions than applauding fashion’s edge. The contrast between high-fashion intent and fan reception became a case study in how noisy social platforms can reshape a brand narrative in real time.
To be fair, not everyone grabbed a virtual pitchfork. A lone fan on Reddit admitted that Jenner’s blank-canvas expression was “refreshing” compared to her usual bubblegum glam. That positive note, however, felt more like a whisper in a stadium filled with booing spectators.
From a fashion industry vantage point, Miu Miu’s gamble with an unconventional muse highlights the fine line between avant-garde and alienating your core audience. Jenner has navigated massive praise and crushing criticism before, whether she’s launching a lip kit or posing for Vogue. This latest episode underscores how quickly public sentiment can veer off course when expectations collide with artistic ambition.
As countdowns to Paris Fashion Week begin and brands jockey for the next viral moment, expect many more eyebrow-raising collaborations and even more unabashed online debates. Will Kylie win back her audience with a softer gaze next time, or is blank expression the new beauty frontier? Only time will tell.
Well, here we are—another chapter in the ongoing saga of celebrity style and spectacular dissent.
Sources: Celebrity Storm and TMZ, Reddit
Attribution: Creative Commons Licensed