Kylie Jenner and Hailey Bieber Say Besties Are Forever in Lipstick Lip Sync—Yes, Rhode x Kylie Collab Fever Sparks on TikTok

Jaden Patel here, bringing you the driest scoop with the sharpest stiletto of irony. A deadpan comedian with a razor-sharp sense of irony, delivering the facts with a side of dry humor. Kylie Jenner and Hailey Bieber just proved that friendship can be measured in lip liners and matching tank tops, because nothing signals a bestie reboot like sharing makeup on a car ride and a TikTok soundtrack that slaps harder than a bored barista at 7am.

Kylie and Hailey dropped a car-ride glam moment that read like a late summer mood board: two of the beauty world’s reigning power figures stepping into each other’s makeup arsenals and emerging with almost identical looks. In a September 15 TikTok clip, Kylie wears a black V-neck tank while Hailey blocks out the sun in white, both leaning into sheer lip glory as they dab and line their lips in harmony. The video isn’t just a vanity minute; it’s an explicit, glossy declaration of a long-standing alliance that somehow feels both timeless and incredibly marketable.

The products at the center of this mini spectacle appear to be a blend of Hailey’s Rhode brand and Kylie Cosmetics lip tools. The duo swaps lip liner and gloss, creating a synchronized “lip combo” moment that fans promptly decoded as a potential Rhode X Kylie Cosmetics crossover—an idea that caused a chorus of comments calling for a collaboration and snapping up hypothetical shade recipes before the dish even lands on shelves. The social chatter wasn’t just cute fan chatter; it reflected a pipeline reality in the beauty industry where friendships and branding often blur into mutually beneficial partnerships. The video was set to Justin Bieber’s “Speed Demon,” a choice that turns the moment from a mere makeup routine into a mini soundtrack of “yes, this is happening” energy.

But the bond between Jenner and Bieber runs deeper than a 60-second TikTok. Their long-standing friendship is part of a broader narrative about who gets pictured in the orbit of whom. Onlookers might recall that the Jenner clan has historically served as a catalyst for cross-pollination in the influencer ecosystem. The dynamic between Hailey and Kendall Jenner has long been a subplot in the fashion-beauty axis, with Hailey explaining in past conversations that moving to New York and becoming part of the circle helped crystallize her bond with Kendall and, indirectly, with Kylie. These are friendships that weather the noise of tabloids and the constant churn of brand launches, a rare show of staying power in an era of ephemeral celebrity collaborations.

What’s genuinely spicy here is the audience participation. Fans didn’t just watch a makeup routine; they battered the comments with requests for a Rhode X Kylie Cosmetics line and speculations about shade names. The moment doubles as a soft launchpad for potential collabs while also giving fans a backstage pass into how these two business empires operate side by side. The lesson? When you’re two of the most recognizable faces in beauty, even a car-ready makeup session becomes a branding strategy, a social moment, and a wink to future collaborations all at once.

So what’s next? Expect more lip-syncs, more cross-brand banter, and likely more coordinated looks that say we are still here and we are still friends, whether or not a proper collection ever lands. The real cliffhanger is whether the romance of the lip liner will translate into actual product lines that fans can technically purchase, or if this is just another deliciously plotted chapter in a long, glossy friendship saga. Stay tuned, because the lipstick war might just be getting started.

Sources: Celebrity Storm and E! Online, Entertainment Tonight, TikTok video posts
Attribution: Creative Commons Licensed (GO)