Kim Kardashian’s Unique Approach to Managing North West’s Career

In a whimsical nod to her mother’s legacy, Kim Kardashian is embracing the role of “momager” for her daughter, North West, but she’s not following the traditional playbook. Unlike her mother Kris Jenner, who has famously taken a 10% cut from her children’s earnings, Kim has humorously pledged to forgo such financial arrangements. In a recent episode of *The Kardashians*, she jested, “This momager is not taking 10 percent,” signaling a potential shift in how familial relationships and careers can interact in the glittering world of celebrity.
Kardashian’s caution about stepping into this new role is palpable; she was initially hesitant about North’s participation in the anniversary concert of *The Lion King*, where North performed as Simba. With her ex-husband Kanye West supporting their daughter’s ambitions, the family dynamic plays a crucial role in how North’s career will be navigated. “I’m worried… about the world being unkind,” Kim expressed, demonstrating both concern for her daughter’s well-being and a mother’s protective instinct. As she articulated, while North is “very comfortable performing,” she lacks formal singing experience—a fact that adds complexity to Kim’s decision-making process.
What’s particularly interesting is Kim’s acknowledgment of balancing her own ambitions alongside North’s burgeoning career. She underscored this by stating, “Every day that she is busy doing something is a day that I can’t work,” highlighting the intricate dance between nurturing a child’s talent and maintaining her own career trajectory. Kardashian, a business mogul in her right, is simultaneously managing her various endeavors, aiming to carve out space for herself while also supporting her daughter.
The landscape of child stardom is fraught with challenges, often exacerbated by the public eye’s unforgiving gaze. This context renders Kim’s approach notably refreshing. As North steps onto her own path, the manner in which Kim manages her daughter’s aspirations—without the baggage of traditional business conventions—could set a new standard for future generations of young celebrities.
Sources: Celebrity Storm Wire and E! Online, People Magazine, Vanity Fair