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Kim Kardashian’s Curly Blonde Bob Shakes Up Her SKIMS x Cavalli Campaign

Kim Kardashian’s Curly Blonde Bob Shakes Up Her SKIMS x Cavalli Campaign
  • PublishedJune 24, 2025

Another day, another Kardashian hair stunt—this time with more bounce than a trampoline park. Kim Kardashian just swapped her signature raven waves for a playful curly blonde bob in a fresh campaign shot for her SKIMS collab with Roberto Cavalli, and yes, the internet is already gasping. In the new promo snap, Kim poses in a curve-hugging scoop-neck swimsuit emblazoned with a roaring tiger from Cavalli’s archives—because who doesn’t want to be a literal apex predator on the beach? (SKIMS Instagram)

Adding fuel to the hair-chameleon rumor mill, she crowns the look with a stretchy wide red headband that looks suspiciously like it’s taming a wig, not her natural tresses. Fashion stans are split between “Iconic reinvention!” and “Wait, is that really her?” per People. And before you chalk it up as another wig moment (we see you, August’s fiery red ’do on her Instagram Story), remember: February saw a genuine 7-inch snip by celeb stylist Chris Appleton—“No it’s not a wig before u start lol,” he captioned on Instagram. (Chris Appleton Instagram)

Of course, this hair-for-personality philosophy isn’t new to Kim. In a 2022 Allure interview she bluntly admitted, “I’m sassier. I’m more confident as a blonde. As soon as I go back to brunette, I’m a boss.” And if you needed proof that her mane reigns supreme, just rewind to KUWTK back in 2018 when she deadpanned to Kris Jenner, “I put it in my will that I have to always have my hair done.” (People)

Meanwhile, the genetic hair whirlwind continues: daughter North West stunned with electric blue locks earlier this June, marking round two of West-family color capers. Big sister Kourtney? She’s more low-key, but let’s not forget the Kardashian-Jenner crew’s nonstop hair roulette—from platinum bobs to caramel balayage—courtesy of celeb stylists and Instagram filters alike.

And for those tracking the wider celeb hair Olympics: John Krasinski debuted a scruffy beard on The Terminal List (E! Online), Millie Bobby Brown buzzed off her signature shag at the Tokyo Anime Awards (E! Online), and Sebastian Stan shook off Bucky’s locks with a shaved head premiere look (E! Online). Because in Tinseltown, no look is sacred.

So, is Kim’s blonde bob here to stay or just another cameo before she reverts back to brunette bombshell? Stay tuned to see if this curly caper has legs—or if it quietly collapses into her ever-expanding wig drawer. And that’s today’s dose of reality. You’re welcome.

Sources: Celebrity Storm and People Magazine, Allure, SKIMS Instagram, Chris Appleton Instagram, E! Online
Attribution: Creative Commons Licensed

Written By
Avery Sinclair

Avery Sinclair is a dynamic journalist whose sharp wit and unique perspective make them a standout voice in entertainment news. With an eye for detail and a knack for uncovering untold stories, Avery brings fresh insights to the world of celebrity gossip and culture. They are known for their candid approach and ability to balance serious reporting with a touch of irreverence. Outside of work, Avery enjoys exploring art galleries, getting lost in indie films, and advocating for inclusivity in the media. Their writing reflects their belief that everyone deserves to be heard, no matter how big or small the story.