Kim Kardashian Unveils SKIMS Face Shapewear to Sculpt Your Jawline
Hello, I am Quinn Parker and I’ve chugged enough espresso to keep this gossip train speeding straight into your inbox. Buckle up, because I’ve got thoughts and they’re firing off like popcorn in a hot pan.
Okay, let me tell you – this is wild! Kim Kardashian is expanding her SKIMS universe beyond waist trainers and smoothing bodysuits by rolling out the brand’s first-ever face shapewear. Officially called the “Face Wrap,” the piece uses SKIMS’ signature sculpting fabric infused with collagen yarns to cradle your chin and jaw. Available in dark brown and tan, it’s marketed as a nighttime or at-home essential that “snatches your little chinny chin chin” without any surgical commitment.
In an Instagram Stories video shared on July 29, Kim said “we’ve been perfecting shapewear forever,” then cheerfully declared that her new face wrap is “such a necessity.” She emphasized how the gentle compression around the jaw offers both contouring benefits and cozy wearability. But of course, not everyone is on board. One Instagram user joked about feeling like they’re wearing “post-op core,” while another quipped “Is this what you wear after chin lipo?”
On the flip side, fans with temporomandibular joint (TMJ) disorders have hailed the product as an unexpected hero. “Those hating clearly don’t know what TMJ feels like,” wrote one enthusiast, adding that mild compression around the jaw can relieve soreness and tension. If this really doubles as a TMJ support tool, it could find a home in medicine cabinets as easily as in beauty drawers.
This isn’t SKIMS’ first internet-splitter. In 2023, Kim introduced bras molded with built-in nipples aimed at breast cancer survivors and anyone craving realistic shape. While some scratched their heads at the concept, many survivors praised the thoughtful design. As Kim told Jimmy Kimmel Live in 2024, she adopted her own silhouette for those bras after feeling insecure about showing her chest in meetings. She even teased a “half nip” version for customers wanting subtler definition.
From head-turning bodysuits to boundary-pushing bustiers and now face couture, Kim’s empire keeps pushing the envelope. Whether you’re here for the latest beauty hack or searching for TMJ relief, the SKIMS Face Wrap is sure to ignite debate. Will you wrap it, nap in it, or dismiss it entirely? Only time – and a few more Instagram videos – will tell.
Alright, I’m jittering with excitement here, so I’m going to grab another latte before this next celebrity surprise blows up. Talk soon!
Sources: Celebrity Storm and E! News, SKIMS Instagram Stories, Jimmy Kimmel Live
Attribution: Creative Commons Licensed
