Kim Kardashian Calls Out Kris Jenner for Instagram Thunder-Stealing During NikeSKIMS Launch
Well, well, well, it looks like family dynamics are at play in the Kardashian-Jenner household! Kim Kardashian, the reigning queen of SKIMS, cheekily called out her momager, Kris Jenner, for playing a little too much in the spotlight when she decided to post an Instagram pic of herself in Alo activewear on the same day that Kim dropped the bombshell about her new NikeSKIMS partnership. Talk about timing, right?
On February 18, while Kim was making waves with her exciting announcement about launching a collaboration between her shapewear brand SKIMS and Nike—promising styles that cater to every body type—Kris chose to flaunt her cozy look, prompting Kim to comment, “Did you really have to post this on the same day as my NikeSKIMS announcement?!?!?!” Don’t you just love a bit of playful banter among the Kardashians?
Kris’s post featured her looking chic in a charcoal hoodie and matching sweatpants, which, let’s face it, is pretty much a cozy mom staple. In contrast, Kim’s announcement included not just a glimpse of her brand’s logo alongside Nike’s, but also emphasized the collaboration’s goal of innovation in women’s sportswear. “Nike and SKIMS share a deep commitment to innovation and inclusivity,” Kim explained in her Instagram Stories, positioning this partnership as a groundbreaking venture for women in the fitness domain. Given SKIMS has garnered nearly $3.2 billion in sales since its launch in 2019, it’s no wonder Kim was a little possessive about the spotlight!
Kim’s brand has become a significant voice in body inclusivity and performance apparel, a cause she passionately advocates. In her June 2023 TIME magazine cover story, she opened up about the personal connection she has with SKIMS, saying, “It started off of my body and my shapes, and it’s very vulnerable.” So, it makes sense that seeing her mother glimpse her moment could make her a bit defensive.
But let’s be real; family is everything in their world, and this little back-and-forth is just an endearing reminder of their unique relationship! Keep it coming, ladies!
Sources: Celebrity Storm Wire and People Magazine, TIME
