Kendall Jenner’s Topless Horse Campaign: The No-BS Breakdown
Here we go again: Kendall Jenner redefining “bare essentials” with a topless horse photo shoot for luxury retailer FWRD. If you were hoping for a subtle nod to equestrian chic, think again—this spread is all about side boob, denim micro shorts and riding bareback like it’s 1776 all over again. The black-and-white July 9 images show the 29-year-old creative director propped against a chestnut steed in nothing but Ludovic de Saint Sernin’s scandalously tiny lace-up denim shorts and Jimmy Choo Brooklyn 50 boots. Her long waves cascade down her back, because apparently “less is more” is this season’s mantra.
In another frame, our favorite reality-TV alum swaps micro denim for an ivory-colored Bode romper while actually sitting astride a horse with zero saddle in sight. You’d think she’s auditioning for a remake of National Velvet, but no—this is plain old Kendall flexing her FWRD muscle since she took the reins as creative director in 2021. Vogue spilled the beans on her role curating “look and feel” for the site, and these risqué stunts certainly feel like boss moves to keep clicks soaring.
For those who care about brand synergy, this campaign isn’t her only side hustle. In a Harper’s Bazaar feature, she revealed her 818 Tequila venture was born from noticing a male-dominated market ripe for a millennial-friendly makeover. “Tequila has always been something I enjoy so much,” she admitted, gesturing toward a potential margarita recipe. Her pitch? A gender-neutral label to elevate every shot glass moment—and maybe distract from the fact that she’s hopping on steeds in next-level undress.
Love her or roll your eyes, you can’t deny the calculated flair. Kendall’s horse-themed upload arrives hot on the heels of the Kardashian-Jenner clan slaying front rows from Chanel tweed fits (Kylie’s recent couture cameo) to Mugler corsets (Kendall’s infamous red look at L’Oréal Paris). Even Kim and Kris managed coordinated color-blocking at Maison Margiela. Clearly, if you’re not trending, you’re blending in.
And before you ask: yes, paparazzi neck muscles are probably sore from snapping these shots. No surprises here, but the audacity remains undeniable. So there you have it—another fashion spectacle galloping through our feeds. Nothing shocking in the stunt department, but hey, equestrian toplessness is so “Je ne sais quoi.” That’s today’s dose of reality. You’re welcome.
Sources: Celebrity Storm and E! Online, Vogue, Harper’s Bazaar
Attribution: Creative Commons Licensed
