Kendall Jenner’s Heartfelt Ode to Kris Jenner in Tory Burch’s Sublime Mother’s Day Campaign
Oh my double-shot latte—I’m positively sparking with excitement over Kendall Jenner’s latest Mother’s Day tribute to mom Kris, and it’s all tied up in Tory Burch’s sultry Sublime fragrance campaign! In a series of sun-drenched videos that dropped just in time for May, Kendall, 29, becomes our unofficial hype woman for the family matriarch. She gushes over Kris’s “strength, confidence” and that signature Scorpio intensity they both share. Seriously, you can practically hear the coffee jitters in her voice as she races through praise: “We’re so tough and intense, but also secretly soft—credit to Mom!”
Beyond the Scorpio synergy, Kendall can’t help but rave about Kris’s “lust for life.” According to People, she points out that every single year her mom “gets better,” amping up her admiration for Kris’s “power and strength.” Talk about leveling up! And get this: Kendall actually calls Kris “a business man,” which is equal parts cheeky and reverent, hailing her as the family’s ultimate boss.
Now, don’t even get me started on the fragrance itself. Tory Burch launched Sublime last August, and this scent is like a sassy leather handbag in perfume form—complete with Osmanthus flower sweetness, earthy vetiver grit, and a zesty mandarin kick. In an interview with PEOPLE, Burch revealed she channeled “the intoxicating aroma of a vintage leather bag” she found in her mother’s Antigua closet. The result? A sexy, feminine, empowering aroma that’s got us all ordering a refill faster than you can say “fragrance wardrobe.”
For gift-givers swooning over mom this year, Tory Burch rolled out two curated Sublime sets: the Large Gift Set at $159 (full, mini, and travel sizes) and the Small Gift Set at $45 (mini and travel). Already a Sublime superfan? There’s a $128 refill option, because sustainability and style can be besties.
Between Kendall’s rapid-fire accolades and Tory’s craftsmanship anecdotes, this campaign feels like a love letter from daughter to mom—and also a wink to every woman who balances business flair with a lush personal style. It’s Mother’s Day meets fragrance storytelling, and trust me, it just hits differently when your fave model is dishing glee about her number-one muse.
Whew! I could caffeinate another round and dissect every leather and mandarin note, but I swear I need to breathe—and maybe spritz Sublime all over my keyboard. I could jabber on, but instead, I’ll just say: mark your calendars, snap up those gift sets, and brace yourself for the scent of mother-daughter magic!
Sources: Celebrity Storm and People Magazine, Tory Burch official release
Attribution: Creative Commons Licensed
