Kelce Brothers and ‘The Iceman’ Serve Up Fake Knockout in New Garage Beer Spot
Kai Montgomery: Oh, fantastic. Yet another celebrity ad that thinks it is reinventing the wheel. Allow me to break it down for you anyway.
Jason Kelce and his brother Travis recently filmed a cheeky beer commercial for Garage Beer alongside UFC legend Chuck Liddell, and TMZ Sports has the exclusive clips to prove it. This time around the Kelce brothers aren’t just cracking open a cold one in the stands. They are suiting up in martial arts garb and stepping into the ring with The Iceman himself.
In footage obtained by TMZ Sports on July 29th, Jason Kelce can be seen sporting a crisp white gi while Travis delivers a rousing pep talk. Yes, it is every bit as over-the-top as it sounds. Travis stands behind his older brother, glancing off-camera and barking motivational lines that would make any coach blush. Despite Travis’s spirited coaching, Jason winds up taking a staged blow to the face from Liddell that sends him stumbling backward like a novice.
This latest outing doubles as a follow-up to Jason’s karate-themed “Brewmite” ad that premiered in April, which also featured playful combat tropes. In that spot, Kelce demonstrated his “hidden” fighting skills before promptly rewarding himself with a frosty pint. Fans responded well to the mash-up of sports and comedy, so Garage Beer decided to roll the dice again with a true mixed martial arts icon in Chuck Liddell.
Insiders confirm the commercial shoot took place in late July at a Los Angeles soundstage outfitted as a makeshift dojo. Witnesses on set tell TMZ Sports that the trio shared laughs between takes, joking about referee calls and slow-motion replays. Liddell reportedly ad-libbed several lines referencing his UFC career while Travis quipped that he could one day replace Jimmy Smith as the ringside announcer.
The full ad, according to Garage Beer executives, is scheduled to debut on August 7th across social media channels and select sports broadcasts. Industry analysts predict the commercial will generate significant buzz thanks to the uncanny pairing of two NFL stars and a UFC hall-of-famer. It also highlights Garage Beer’s strategy of blending athletic personalities with irreverent humor to stand out in a crowded craft beer market.
Of course, at the end of the day it’s just another celebrity endorsement designed to drive buzz and boost sales. But hey, if watching Jason Kelce take a fake punch makes you thirsty for a Garage Beer, who am I to judge? Stay tuned for the official launch and prepare your popcorn.
And that, dear reader, is why we can’t have nice things.
Sources: Celebrity Storm and TMZ Sports
Attribution: Creative Commons Licensed
