Justin Bieber Shares Sweet New Photos of Son Jack as He Nears First Birthday
Jordan Collins here. Okay, I’ll explain, but try to keep up. Justin Bieber just gave fans another peek at his son Jack Blues Bieber, and yes, it’s as adorably staged as you would expect.
On August 9, Justin Bieber posted an Instagram carousel showing intimate father-son moments with 11-month-old Jack, who is due to celebrate his first birthday in a few weeks. The singer’s slides include a playful shot of baby Jack curiously blocking his dad’s face with his tiny foot and a tender moment where Justin plants a kiss on his son’s head while the two lounge on a couch. Fans were quick to flood the comments, pointing out Jack’s light blond hair and declaring him the spitting image of his father. One user summed it up succinctly: “Jack is Justin’s double.”
These fresh images aren’t an isolated glimpse; they’re the latest chapter in a slow drip of family moments the Biebers have been sharing since Jack’s arrival. Earlier in August, Jack stole hearts in Justin’s new music video for the track “Yukon,” directed by Cole Bennett. The black-and-white visuals released on August 5 show the family of three on what appears to be a leisurely boat outing. Viewers watched Jack and Hailey take a swim, the couple cuddle on a deck, and an especially sweet frame in which Justin kisses his son’s toes while the baby enjoys the sun.
Hailey Bieber has also been visibly sentimental about this milestone. In July she wrote on her Instagram Story that thinking about Jack turning one “made [her] cry a lot,” calling the impending birthday an emotional moment as she adjusts to motherhood. In a separate, candid note to Vogue earlier in the year, Hailey opened up about the strain of becoming a new mom amid online divorce rumors. She described the postpartum period as “the most sensitive time” of her life and pushed back against the gossip, reminding readers that her “real life” is her family and those who love her.
The couple, who legally wed in 2018, have distributed curated windows into domestic life across holidays and milestones. Justin celebrated Father’s Day 2025 with an affectionate post featuring Jack, and Hailey marked Mother’s Day with cuddly photos of her and their son. Instagram snapshots from late 2024 through this summer show the family bundled up for November, celebrating Halloween, and taking summer vacations that read like a low-key celebrity brochure for cozy family time. These posts function as both sincere documentation and a managed narrative: yes, they’re happy, and yes, we’ll see curated proof.
What’s notable beyond the cuteness is how both parents manage public perception. Justin’s affectionate captions and candid snaps are gentle PR that remind fans he’s a hands-on dad, while Hailey’s public vulnerability about postpartum feelings counters the relentless rumor mill. The net effect: followers get the warm, photogenic moments they crave and the couple retains some control over their story.
So if you were wondering whether baby Jack is a mini Justin or a new personality unto himself, the internet has already decided. For now, the Biebers are leaning into family-first imagery ahead of Jack’s first birthday, keeping things sweet, sunlit, and strategically shareable. Expect more soft-focus photos, a marked increase in sentimental captions, and possibly a tiny birthday party that will be carefully filtered for the ‘Gram.
That’s the scoop. Try not to miss the next photo drop.
Glad I could clear that up for you.
Sources: Celebrity Storm and E! Online, Vogue, Instagram (public posts referenced)
Attribution: Creative Commons Licensed
