Justin Bieber and Hailey Steal the Spotlight with Rare PDA at ‘Swag’ Release Bash
Justin Bieber and Hailey Bieber locked lips at his Swag album release party, a rare moment of public affection captured in his latest Instagram photo dump.
Sage Matthews here – time to break it down.
When Justin Bieber unveiled his Swag album on July 11, fans already sensed something special, but the celebratory bash on July 26 delivered an unexpected moment of romance. In the first slide of his Instagram carousel, the 31-year-old singer paused mid-celebration to share a tender kiss with his wife, Hailey Bieber. The photo shows a shirtless Justin, arms wrapped securely around Hailey, whose radiant smile underscores the genuine affection between the two.
The rest of the gallery put the spotlight on a golf-themed celebration that may surprise those expecting a traditional red carpet event. Guests mingled around a custom putting green and hit the turf for a few friendly swings. Justin even donned headphones behind a DJ booth, dropping beats between rounds. A massive backdrop emblazoned with the Swag title served as the perfect photo op, setting the tone for an evening that combined sport, style, and sonic surprises.
Hailey’s close friend Kendall Jenner was on hand to test her putting skills, playfully teasing in Justin’s comment thread, “All in the hips.” Her cameo added a celebrity flair while reinforcing that this was as much about star-studded fun as it was about album hype. Jenner’s presence rounded out an invite list that blended music insiders, fashion icons, and longtime Bieber confidants.
Amid the cheers and inspirational beats, Justin paid tribute to the late Black Sabbath frontman Ozzy Osbourne, who passed away at age 76 on July 22. In a poignant moment at the end of his photo series, Justin shared a throwback snapshot with the heavy metal legend, offering fans a glimpse of their past encounter and underscoring the breadth of influence behind Swag’s sound.
The album itself has been marketed as one of Justin’s most candid projects yet. In “Therapy Sessions,” an interlude featuring comedian Druski, Justin candidly addresses public perception and the weight of living life under scrutiny. With lines like “Feeling like I’ve had to go through a lot of my struggles as a human really publicly,” the “Baby” singer unpacks the toll of online life and finds solace in authenticity.
Through all of this, Hailey has emerged as his steadfast partner. On the track “Devotion,” Justin delivers a melody that directly nods to Hailey, crooning “And if you kiss me, I might yell out, ‘Hallelujah,’ and if you miss me, I’m runnin’ right to ya, givin’ you devotion.” It is clear that their personal journey—marriage in 2018, welcoming son Jack Blues in August 2024, and celebrating milestone anniversaries—continues to inspire his creative direction.
Prior highlights in their public love story include Hailey’s spring 2025 fashion collaboration for Justin’s Skylrk clothing line, a snowy retreat in Aspen earlier in January, and intimate strolls in the weeks after baby Jack’s birth. Last September marked their sixth wedding anniversary, following the heartfelt social media declarations they exchanged on their fifth anniversary in 2023, with Justin praising Hailey as “the most precious, my beloved.”
Stay tuned as this power couple keeps setting the pace for celebrity romance and musical evolution.
Sources: Celebrity Storm and E! News, Justin Bieber’s Instagram
Attribution: Creative Commons Licensed
