JoJo Siwa Ditches ‘Lesbian’ Label, Embraces Queer Identity on Big Brother
Here we go again—JoJo Siwa took center stage on Big Brother to announce “I’m not a lesbian, I’m queer,” because of course we needed another on‑camera identity update. The bubbly YouTube star turned reality‑TV contestant made the declaration during last night’s live eviction, sparking social media fireworks and a fresh round of headline churn. TMZ first broke the scoop on April 23, 2025, noting that Siwa felt “misunderstood” by press reports. Within hours, People magazine confirmed her exact words and context, while Entertainment Tonight provided a clip of the moment that now has everyone buzzing.
Look, I don’t want to sound like I’m clutching my pearls, but watching a multi‑million‑dollar production pause so a star can clarify pronouns is peak reality‑TV theater. According to sources, Siwa felt pigeonholed by the simplistic “lesbian” tag and decided to set the record straight in front of millions. During the eviction segment, she told host Julie Chen Moonves, “I’ve been labeled inaccurately. I want people to know I identify as queer.” Boom. Cue the trending hashtags and fan threads, as if we haven’t seen this play out before.
The backstory? Siwa, who came out publicly in January 2021, has long identified as gay in interviews—but never used the term “lesbian.” Social‑media sleuths pointed out that in a TikTok Q&A last year she described her orientation as fluid. TMZ’s exclusive clip showed her teammates nodding in solidarity, yet backlash rolled in almost immediately from folks insisting “labels don’t matter.” I told you so: when celebrities tackle identity, the peanut gallery can’t help itself.
Entertainment Tonight noted that Siwa’s camp spent days pre‑recording statements for talk‑show appearances, but she opted for the live BB stage instead. People magazine quoted her saying, “I just want to be honest with my fans,” which, shockingly, tracks with her reputation for TikTok transparency. Variety jumped in, pointing out that Big Brother producers likely seized on this moment to boost ratings—because nothing says “tune in” like a personal revelation mid‑game.
Now, fans are dissecting every syllable: Did she change her mind last minute? Is this a strategic move to stake out a broader queer platform? Or did she simply grow up and decide that “queer” covers all the bases she needs? The debate rages on Reddit threads and late‑night monologues alike.
And that, dear reader, is why we can’t have nice things. Well, that was a joyous exercise in personal pronoun gymnastics. Did anyone expect less? No? Moving on.
Sources: Celebrity Storm and TMZ, People magazine, Entertainment Tonight
Attribution: Creative Commons Licensed
