Inside Bella Hadid’s No-Hold-Barred Lingerie Shoot Confession

Oh, wonderful—another fashion industry miracle where models pretend cramps don’t exist. Bella Hadid recently hauled off her rosy campaign glow to drop some painfully obvious truth: shooting lingerie during your period is basically torture. In an exclusive chat with BuzzFeed, she didn’t sugarcoat it—“That should be illegal,” she scoffed—while describing working through cramps and heavy-flow days. Vogue and People Magazine later confirmed her braces-off honesty, making sure no one can accuse her of soft-selling this.
Let’s break down the big points you definitely need to know, though you’re smart enough to guess them. Bella’s been diagnosed with endometriosis since she was 18—a fact she revisited when explaining why a tampon just doesn’t cut it on a brutal shoot schedule. She called out a Victoria’s Secret–style campaign she did on day one of her period, describing it as an “absolute fight” between her body and a hyper-polished aesthetic. She even admitted to begging crew members for a break—and getting blank stares in return. I told you so about how rigid these photo-op pipelines can be.
Bella isn’t just ranting for kicks. She pointed to public records of her 2022 surgery to manage endometriosis (People Magazine dug that up), reinforcing that she’s living with diagnosed pain—no drama, just facts. Apparently, modeling contracts rarely include “must accommodate monthly bleeding,” which begs the question: since when did basic human biology become a brand liability? According to Harper’s Bazaar, fellow models have privately applauded her candor. Who’d’ve thought a supermodel could spark a mini-revolt by stating the obvious?
Then there’s the empowerment twist. Bella used her platform to remind brands and fans alike that periods aren’t a secret. Her frank talk challenges the whole “flawless goddess” mold—because, newsflash, humans bleed. She urged photo directors to plan around it, pointing out that scheduling a major underwear ad during her heaviest day is basically corporate cruelty. Brands, take note: when you ignore real bodies, you lose authenticity.
Did we learn anything earth-shattering here? Nope. But hearing it from one of the world’s most in-demand faces certainly amplifies the point. So next time you flip past a red-lipstick lingerie ad, remember: someone might be gagging on cramps behind the camera. And that, dear reader, is why we can’t have nice things.
Sources: Celebrity Storm and BuzzFeed (Ellen Durney)
People Magazine
Attribution: Creative Commons Licensed