Hailey Bieber’s Playful Clapback at Scooter Braun After Justin’s Album Praise
Okay, but like… did you catch this playful moment on Hailey Bieber’s Instagram Stories last weekend? It looks like she quietly responded to Scooter Braun’s recent praise of her husband Justin Bieber’s new album with a perfectly timed, tongue-in-cheek post.
Hailey, known for her beauty brand and laid-back online presence, shared a distorted selfie of herself making wide cartoonish eyes and pursed lips. She paired the image with Mariah Carey’s hit “Obsessed,” a track that fans immediately recognized as a cheeky clapback anthem. The story hit her followers’ feeds not long after Scooter Braun, Justin’s former manager, posted a glowing review of Justin’s latest project, titled Swag. In his own Instagram post Scooter described the album as “beautiful, raw, and truly him,” adding that he felt “proud, impressed, and genuinely enjoying the music,” and even singled out “Daisies” as a standout track.
Braun’s public admiration comes on the heels of headlines about Justin’s recent multimillion-dollar settlement with Scooter. According to court documents, Justin agreed to pay $26 million he allegedly owed plus 50 percent of another $11 million Scooter claims in unpaid commissions. That settlement closed a chapter on their long-running professional relationship, and Hailey’s playful reaction now has fans wondering if she’s throwing shade or just having fun.
Social media erupted with theories about what her “Obsessed” soundtrack was meant to imply. Some followers speculated it was a lighthearted jab at Scooter’s sudden praise after years of disputes. Others said Hailey might simply be acknowledging the meme-worthy timing with a dose of millennial humor. Either way, the moment underscores just how attuned Hailey is to the timing and tone of social media drama.
For context, Justin’s new album Swag dropped last week to mixed reviews from critics but enthusiastic support from his core fanbase. The settlement news emerged only days earlier when both parties confirmed the figures in separate Instagram statements. Fans of Justin and Hailey quickly noticed the overlap between Braun’s marketing push and Hailey’s cheeky pushback, sparking conversation across Twitter and TikTok.
It’s not the first time the Biebers have engaged in playful public banter. Hailey’s use of “Obsessed” echoes past posts where she’s soundtracked a moment with a song that delivers an extra layer of commentary. Whether she’s side-eyeing a beauty trend or responding to fan questions, she does it all with that effortlessly cool vibe her followers adore.
Moving forward, watch how Justin and Hailey handle their social media storytelling now that the Braun chapter has officially wrapped. Will there be another round of surprise posts, or will everyone hit pause? Either way, this online exchange has set the stage for the next wave of Bieber content—stay tuned. Anyway, that is the deal. Do with it what you will.
Sources: Celebrity Storm and TMZ, People Magazine
Attribution: Creative Commons Licensed
