Hailey Bieber Denies Her Rhode Skin Sale Covered Justin’s $31.5M Debt
Here is the full scoop. Hailey Bieber’s spokesperson has dispelled all talk that her blockbuster Rhode Skin deal was intended to bail out her husband Justin Bieber’s financial dispute with former manager Scooter Braun. On July 17, a representative for the model issued a clear statement to Daily Mail stressing that the historic sale of Rhode Skin to e.l.f. Beauty for roughly $1 billion stands entirely apart from any of Justin’s business matters.
The rumors began circulating earlier this summer when multiple outlets suggested that Justin Bieber had delayed settling his reported $31.5 million obligation to Braun—stemming from unpaid commissions and a canceled 2022 Justice tour—until after Hailey’s Rhode Skin acquisition closed. Those whispers escalated across social feeds, sparking questions about whether Hailey’s personal windfall was earmarked for her husband’s liabilities.
However, Hailey’s camp swiftly pushed back. “The historic sale of Rhode is a huge accomplishment for Hailey,” the July 17 statement clarified, “and is completely separate from her husband and his business affairs.” That comment put to rest speculation that Hailey Bieber was stepping in as a financial backstop for Justin’s settlement.
Justin himself has yet to publicly address the $31.5 million deal with Scooter Braun. Prior to the rep’s denial, Justin remained silent on the specifics of his arrangement, though he made sure to show enthusiastic support for Hailey’s venture. When e.l.f. Beauty confirmed the acquisition on May 28, Justin took to his official Instagram account to share a press release screenshot alongside a heart emoji, celebrating his wife’s major milestone.
This kind of mutual encouragement is nothing new for the power couple. Back in April, while accepting the Beauty Innovator of the Year Award at Daily Front Row’s 9th Annual Fashion Awards, Hailey credited her husband for championing her entrepreneurial dream from day one. “I want to thank my husband for supporting the dream of mine from the beginning and for always cheering me on,” she told attendees.
Beyond business, Hailey has also acknowledged the wisdom she’s gained from Justin’s years in the spotlight. In a Vogue interview published May 20, she revealed that the Grammy winner’s experience with intense public scrutiny has been an invaluable guide. “He has had to face the most scrutiny of any person that I know,” Hailey said, praising Justin’s resilience.
While Justin and Hailey continue to grow their brands and family—they welcomed son Jack Blues Bieber in August 2024—the couple balances personal milestones with professional achievements. For now, Hailey Bieber’s breakout sale remains firmly a testament to her own vision, completely untethered from her husband’s past financial obligations.
And there you have it. Make of that what you will.
Sources: Celebrity Storm and E Online, Daily Mail, Instagram, Daily Front Row, Vogue
Attribution: Creative Commons Licensed
