Fans Can’t Believe JioStar Shatters IPL Viewership Records
Welcome to the cricketing phenomenon that is the Indian Premier League, where records are meant to be broken, preferably while wearing flashy uniforms! JioStar has kicked off the TATA Indian Premier League (IPL) 2025 with a bang, unveiling some jaw-dropping viewership numbers that would make even the most seasoned analysts sit up and take notice. Since its start on March 22, cricket fans have collectively racked up a staggering 49.56 billion minutes of viewing time across both the JioHotstar platform and the Star Sports Network. Yes, you read that right—billion!
Digital engagement has skyrocketed, with the first three matches attracting a digital audience that is 40% larger than last season. Perhaps even more impressive is the 54% surge in connected TV consumption—because who doesn’t want to watch their favorite players in high definition from their couch? These matches have garnered an impressive 1.37 billion views, which translates to an astonishing 21.86 billion minutes of watch time. If that’s not a testament to the IPL’s cultural relevance in India, what is?
On the television front, the opening weekend brought in over 253 million viewers and a mind-boggling 27.7 billion minutes of watch time, marking a 22% increase from last year, according to BARC data. The average television viewership rating shot up by 39%, proving that cricket is not just a sport; it’s a national obsession. Sanjog Gupta, CEO of sports at JioStar, confidently declared that this season is off to an extraordinary start, emphasizing their commitment to creating deeper connections with fans.
With over 25 feeds in 12 languages and interactive features like live chats and polls, JioStar is redefining the sports viewing experience for a billion screens. As IPL 2025 unfolds, one can only wonder—what will they think of next?
So, strap in, sports fans, because the IPL is not just a tournament; it’s a full-blown spectacle that has everyone talking and binge-watching. Class dismissed! Don’t forget to marvel at the astonishing reach of this cricketing saga.
Sources: Celebrity Storm
