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Emily Ratajkowski’s ‘Worst Haircut’ Sparks Buzz During Kérastase Campaign with Sydney Sweeney

Emily Ratajkowski’s ‘Worst Haircut’ Sparks Buzz During Kérastase Campaign with Sydney Sweeney
  • PublishedApril 4, 2025

Let’s dissect this modern-day tragedy with a hint of sass and a side of wisdom, shall we? Emily Ratajkowski, the queen of turning heads, recently unveiled a new haircut that she herself dubbed “the worst haircut of my life.” Oh, the irony! This style statement came about while filming a promotional campaign for Kérastase, a brand synonymous with fabulous hair. And while we might be tempted to clutch our pearls, Ratajkowski strutted her stuff, flaunting those wispy bangs like a true champion in the hair game.

The campaign unfolded in the bustling Meatpacking District of New York, a fitting backdrop for two style icons. Ratajkowski, 33, donned a figure-hugging light-colored dress that genuinely screamed, “I know I have bangs, but I’m still the main character.” Side-parted wispy bangs framed her face, complemented by loose waves that danced in the breeze. Meanwhile, her stunning co-star Sydney Sweeney, 27, coordinated perfectly in a cream-colored dress and matching accessories, cementing the duo as a fashion force to be reckoned with.

Now, while Ratajkowski has had her fair share of hair transformations, this particular cut seems to have struck a chord with fans. In a hilarious TikTok video, she lamented her fate while attempting to style the new do, saying, “We have bangs starting from the back of my head, so it’s basically like a mullet.” The audacity! It’s as if she’s single-handedly reviving a hairstyle that should have remained in the annals of history. But who wouldn’t want to make a fashion statement, even if it comes with a side of questionable choices?

In her video, Ratajkowski expressed her surprise at her friends’ concern for her mental health, given the haircut’s unfortunate nature. “They were concerned that I was stepping outside,” she quipped, revealing the shocking realization that perhaps, just perhaps, she had made an error in judgment. It’s a relatable moment for anyone who’s ever left a salon with a sense of dread instead of delight.

As if the haircut wasn’t enough of a conversation starter, Ratajkowski’s playful nod to astrology added another layer of intrigue. “I believe in astrology now because Venus retrograde, which apparently is real, because look at me,” she mused. Who needs a therapist when you can blame the cosmos for your hair mishaps?

So, here we are, witnessing yet another chapter in the saga of celebrity haircuts gone awry. Ratajkowski and Sweeney remind us that even in a world of high fashion, a bad haircut can still make headlines. And if anything, this is a gentle reminder that sometimes, it’s all about owning your look—even if it’s a hair disaster. Class dismissed. Let’s hope the next trending style is a little less… adventurous.

Sources: Celebrity Storm and People Magazine, The Stewart of NY, Getty Images
Attribution: Creative Commons Licensed

Written By
Jaden Patel

Jaden Patel is a vibrant journalist with a knack for mixing curiosity with a bold, fresh perspective. Known for their ability to dive deep into the latest celebrity drama while keeping it real, Jaden brings both thoughtfulness and humor to their work. They’ve become a go-to for breaking down the latest trends and keeping readers engaged with their sharp commentary. When they’re not tracking the latest scoop, Jaden loves to travel, experiment with photography, and write about culture through an inclusive lens, always championing diverse voices in the media.