Doja Cat Mocks Sydney Sweeney’s American Eagle ‘Blue Genes’ Ad
I’m Jaden Patel, your Deadpan Comedian host with a razor-sharp sense of irony and just enough smirk to sting. Ah yes, another episode in the saga of celebrity endorsements and social media spectacle. Doja Cat has officially weighed in on Sydney Sweeney’s new American Eagle commercial, and she didn’t hold back.
Sydney Sweeney, fresh off her Euphoria fame, was tapped as the face and voice of American Eagle’s latest campaign, which leaned into a genetics pun. In the spot, Sweeney delivers a breathy monologue about inherited traits: “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color … my jeans are blue.” The awkward payoff triggered a tsunami of jokes online, with many users calling the ad tone deaf or even reminiscent of Nazi propaganda for its emphasis on blonde hair and blue eyes.
Cue Doja Cat. On TikTok, the pop star donned a cowboy hat and feigned a backwoods accent, stretching syllables in slow motion to reduce Sweeney’s delivery to absurdity. With a playful sneer she mimicked the “blue genes” line, twisting it into a caricature of suburban cringe. “I got my blue jeans from my mama, and my blue genes too,” she drawled, punctuating each word with comic timing. Her video, shared on July 28, quickly amassed thousands of comments roasting the original ad.
Doja’s mockery didn’t arrive in a vacuum. Fans pointed out she’s currently modeling for Marc Jacobs, making her anti–American Eagle stance an unexpected fashion face-off. TMZ confirmed Doja’s role with Marc Jacobs in early July, adding a twist of corporate rivalry to her TikTok quip. Meanwhile, American Eagle has scrubbed the “blue genes” segment from its Instagram feed, though several campaign clips remain live on their page.
The backlash went beyond funny accents. Critics accused American Eagle of promoting a narrow beauty standard, and Sweeney’s involvement drew mixed reactions. Some defended the actress, noting she’s simply a hired talent following a script, while others piled on everyone involved in the misstep. A spokesperson for AE told TMZ on July 29 that “we’re reviewing campaign feedback and adjusting our rollout to better reflect our values.”
This parody adds to Doja Cat’s reputation as a fearless social commentator. From humorous jabs at award shows to sly references in her lyrics, she’s proven willing to lampoon pop culture with surgical wit. In this case, her spoof crystallizes what many viewers already felt: that the “blue genes” pun was more cringe than chic.
Whether this will prompt a full ad revamp or simply become another footnote in internet lore remains to be seen. Tune in next time for more genetic mix-ups and social media spit takes.
Sources: Celebrity Storm and TMZ, TikTok
Attribution: Creative Commons Licensed
